How popular isIntimissimi in search?
In September 2026, people searched for Intimissimi by name about 2.7 million times worldwide, an 18.2% decrease from the previous year. These searches made up 66.4% of all global lingerie brand searches, placing Intimissimi first out of eight brands. These are worldwide searches for English-language branded terms.
Intimissimi66.4%
Savage X Fenty10.9%
Agent Provocateur6%
Honey Birdette6%
Victoria's Secret4%
SKIMS3.9%
Bluebella1.5%
Aerie1.4%
Follow Intimissimi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which lingerie brands compete with Intimissimi?
Share of searches by month for Intimissimi, Savage X Fenty, Agent Provocateur, Honey Birdette, Victoria's Secret, SKIMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intimissimi | Savage X Fenty | Agent Provocateur | Honey Birdette | Victoria's Secret | SKIMS | Bluebella | Aerie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 6.2% | 6.2% | 6.2% | 3.4% | 6.5% | 1.5% | 1.3% |
| Nov 2025 | 71% | 7.8% | 5.2% | 5.2% | 3.5% | 4.2% | 1.6% | 1.4% |
| Dec 2025 | 75.1% | 6.8% | 5.5% | 4.5% | 2.5% | 3.4% | 1.1% | 1.1% |
| Jan 2026 | 70.2% | 9.4% | 7.7% | 4.2% | 2.3% | 3.2% | 1.6% | 1.3% |
| Feb 2026 | 65.3% | 10.7% | 7.2% | 5.9% | 3.2% | 4.4% | 1.8% | 1.5% |
| Mar 2026 | 66.6% | 8.9% | 7.3% | 6% | 3.3% | 4.9% | 1.5% | 1.6% |
| Apr 2026 | 65.2% | 8.8% | 7.2% | 5.9% | 4.8% | 4.7% | 1.8% | 1.7% |
| May 2026 | 66.6% | 8.9% | 6% | 6% | 4% | 4.6% | 2.2% | 1.7% |
| Jun 2026 | 68.3% | 7.5% | 6.1% | 6.1% | 4.1% | 4.4% | 1.8% | 1.6% |
| Jul 2026 | 66.1% | 8.9% | 5.9% | 5.9% | 4% | 5.4% | 1.8% | 1.9% |
| Aug 2026 | 66.5% | 8.9% | 6% | 6% | 4% | 4.9% | 1.8% | 1.9% |
| Sep 2026 | 66.4% | 10.9% | 6% | 6% | 4% | 3.9% | 1.5% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 2.7M | 0% | -0.1 points | |
| 2, held 2nd | 10.9% | 450K | +22.3% | +2 points | |
| 3, held 3rd | 6% | 246K | 0% | 0 points | |
| 4, held 4th | 6% | 246K | 0% | 0 points | |
| 5, moved from 6th to 5th | 4% | 165K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.9% | 160K | -20.4% | -1 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 1.5% | 60.5K | -18.2% | -0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.4% | 58.6K | -25.8% | -0.5 pointsmoved from 7th to 8th |
66.4%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.
10.9%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
6%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
Moved from 6th to 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.
SKIMS3.9%
Moved from 5th to 6th. 160K estimated branded searches, -20.4% vs prior month. Share -1 points.
1.5%
Moved from 8th to 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Aerie1.4%
Moved from 7th to 8th. 58.6K estimated branded searches, -25.8% vs prior month. Share -0.5 points.
Compare search popularity between Intimissimi and its closest rivals
- Intimissimi vs Savage X Fenty: compare search popularity
- Intimissimi vs Agent Provocateur: compare search popularity
- Intimissimi vs Honey Birdette: compare search popularity
- Intimissimi vs Victoria's Secret: compare search popularity
- Intimissimi vs SKIMS: compare search popularity
- Compare Intimissimi with any brand
Every comparison with Intimissimi
17 comparisons
- Calvin Klein vs Intimissimi
- Intimissimi vs Uniqlo
- Intimissimi vs Savage X Fenty
- Intimissimi vs Quince
- Agent Provocateur vs Intimissimi
- Honey Birdette vs Intimissimi
- Intimissimi vs Jockey
- Intimissimi vs Victoria's Secret
- Hanes vs Intimissimi
- Intimissimi vs MeUndies
- Intimissimi vs Step One
- Intimissimi vs Tommy John
- Intimissimi vs SKIMS
- Bluebella vs Intimissimi
- Aerie vs Intimissimi
- Intimissimi vs Mack Weldon
- Bonds vs Intimissimi
How has branded search demand for Intimissimi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Intimissimi worldwide fell from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Intimissimi’s share of searches among lingerie brands worldwide decreased from 68.7% to 66.4%.
- Across the 12 months ending September 2026, Intimissimi’s share of searches among lingerie brands worldwide peaked at 75.1% in December 2025 and was lowest at 65.2% in April 2026.
How did search popularity change for lingerie brands worldwide in September 2026?
6 changes
In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%.
In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%.
In September 2026, Bluebella rose from 8th to 7th among lingerie brands worldwide.
In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide.
In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide.
Estimated monthly branded searches for Agent Provocateur worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are Intimissimi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Intimissimi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- intimissimi
Do you work for Intimissimi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Intimissimi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Underwear brands | 3rd of 12 | 13.1% | Show ranking |
| Lingerie brands | 1st of 8 | 66.4% | Shown above |
Is Intimissimi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.