Brandwave

Lingerie brands:Which are searched most?

Honey Birdette and Jockey share the highest estimated Share of Search among lingerie brands worldwide, at 36.4% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honey Birdette36.4%
  2. Jockey36.4%
  3. Victoria's Secret24.4%
  4. Bonds2.7%

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Share of SearchLeaderboard

Compare the lingerie and underwear brands people buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lingerie brands worldwide, by month

Share of Search by month for Honey Birdette, Jockey, Victoria's Secret, Bonds. The figures are in the table below the chart.

View monthly share of search table
MonthHoney BirdetteJockeyVictoria's SecretBonds
Oct 202543.7%29.2%23.9%3.2%
Nov 202541.5%27.7%27.7%3.1%
Dec 202543.7%29.2%23.9%3.2%
Jan 202641%33.5%22.5%3%
Feb 202643.9%29.4%24.1%2.6%
Mar 202641.2%33.7%22.6%2.5%
Apr 202634.5%34.5%28.4%2.5%
May 202636.6%36.6%24.6%2.2%
Jun 202636.6%36.6%24.6%2.2%
Jul 202636.6%36.6%24.6%2.2%
Aug 202636.4%36.4%24.4%2.7%
Sep 202636.4%36.4%24.4%2.7%

This month’s ranking, September 2026

  1. 1.Honey Birdette

    36.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jockey

    36.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Victoria's Secret

    24.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bonds

    2.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among lingerie brands worldwide?

Honey Birdette and Jockey share the highest estimated Share of Search among lingerie brands worldwide, at 36.4% in September 2026.

Global lingerie brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honey Birdette43.7% → 36.4%43.9%Feb 202634.5%Apr 20261st
Jockey29.2% → 36.4%36.6%May 202627.7%Nov 20252nd
Victoria's Secret23.9% → 24.4%28.4%Apr 202622.5%Jan 20263rd
Bonds3.2% → 2.7%3.2%Oct 20252.2%May 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide decreased from 43.7% to 36.4%.
  • Across the 12 months ending September 2026, Jockey’s estimated Share of Search among lingerie brands worldwide increased from 29.2% to 36.4%.
  • Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide increased from 23.9% to 24.4%.
  • Across the 12 months ending September 2026, Bonds’ estimated Share of Search among lingerie brands worldwide decreased from 3.2% to 2.7%.
  • Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide peaked at 43.9% in February 2026 and was lowest at 34.5% in April 2026.
  • Across the 12 months ending September 2026, Jockey’s estimated Share of Search among lingerie brands worldwide peaked at 36.6% in May 2026 and was lowest at 27.7% in November 2025.
  • Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide peaked at 28.4% in April 2026 and was lowest at 22.5% in January 2026.
  • Across the 12 months ending September 2026, Bonds’ estimated Share of Search among lingerie brands worldwide peaked at 3.2% in October 2025 and was lowest at 2.2% in May 2026.

How did search popularity change for lingerie brands worldwide in September 2026?

  1. Estimated monthly branded searches for Jockey worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  2. Estimated monthly branded searches for Bonds worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

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