How popular isSKIMS?
In September 2026, people searched for SKIMS by name about 160,000 times worldwide, a 50% decrease from the previous year. These searches made up 3.9% of all global lingerie brand searches, placing SKIMS sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lingerie brands, SKIMS appeared in three of the five answers and was the third most recommended of the eight.
SKIMS is the sixth most searched of 8 competitors and the third most recommended in AI answers.
IntimissimiShare of searches 66.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Savage X FentyShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Agent ProvocateurShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Honey BirdetteShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SKIMSShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SKIMS is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Intimissimi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Agent Provocateur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SKIMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bluebella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Savage X Fenty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aerie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy?”
Asked ChatGPT
“What are the best lingerie brands?”
Asked ChatGPT
“What's the best lingerie brand for everyday wear?”
Searched Google, AI Overview
“lingerie brands”
Searched Google, AI Overview
“bras and underwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which lingerie brands compete with SKIMS?
Share of searches by month for Intimissimi, Savage X Fenty, Agent Provocateur, Honey Birdette, Victoria's Secret, SKIMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intimissimi | Savage X Fenty | Agent Provocateur | Honey Birdette | Victoria's Secret | SKIMS | Bluebella | Aerie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 6.2% | 6.2% | 6.2% | 3.4% | 6.5% | 1.5% | 1.3% |
| Nov 2025 | 71% | 7.8% | 5.2% | 5.2% | 3.5% | 4.2% | 1.6% | 1.4% |
| Dec 2025 | 75.1% | 6.8% | 5.5% | 4.5% | 2.5% | 3.4% | 1.1% | 1.1% |
| Jan 2026 | 70.2% | 9.4% | 7.7% | 4.2% | 2.3% | 3.2% | 1.6% | 1.3% |
| Feb 2026 | 65.3% | 10.7% | 7.2% | 5.9% | 3.2% | 4.4% | 1.8% | 1.5% |
| Mar 2026 | 66.6% | 8.9% | 7.3% | 6% | 3.3% | 4.9% | 1.5% | 1.6% |
| Apr 2026 | 65.2% | 8.8% | 7.2% | 5.9% | 4.8% | 4.7% | 1.8% | 1.7% |
| May 2026 | 66.6% | 8.9% | 6% | 6% | 4% | 4.6% | 2.2% | 1.7% |
| Jun 2026 | 68.3% | 7.5% | 6.1% | 6.1% | 4.1% | 4.4% | 1.8% | 1.6% |
| Jul 2026 | 66.1% | 8.9% | 5.9% | 5.9% | 4% | 5.4% | 1.8% | 1.9% |
| Aug 2026 | 66.5% | 8.9% | 6% | 6% | 4% | 4.9% | 1.8% | 1.9% |
| Sep 2026 | 66.4% | 10.9% | 6% | 6% | 4% | 3.9% | 1.5% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 2.7M | 0% | -0.1 points | |
| 2, held 2nd | 10.9% | 450K | +22.3% | +2 points | |
| 3, held 3rd | 6% | 246K | 0% | 0 points | |
| 4, held 4th | 6% | 246K | 0% | 0 points | |
| 5, moved from 6th to 5th | 4% | 165K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.9% | 160K | -20.4% | -1 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 1.5% | 60.5K | -18.2% | -0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.4% | 58.6K | -25.8% | -0.5 pointsmoved from 7th to 8th |
66.4%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.
10.9%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
6%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
Moved from 6th to 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.
SKIMS3.9%
Moved from 5th to 6th. 160K estimated branded searches, -20.4% vs prior month. Share -1 points.
1.5%
Moved from 8th to 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Aerie1.4%
Moved from 7th to 8th. 58.6K estimated branded searches, -25.8% vs prior month. Share -0.5 points.
Compare popularity between SKIMS and its closest rivals
Every comparison with SKIMS
17 comparisons
- Agent Provocateur vs SKIMS
- Honey Birdette vs SKIMS
- Savage X Fenty vs SKIMS
- SKIMS vs Victoria's Secret
- Calvin Klein vs SKIMS
- Hanes vs SKIMS
- Intimissimi vs SKIMS
- Jockey vs SKIMS
- MeUndies vs SKIMS
- Quince vs SKIMS
- SKIMS vs Step One
- SKIMS vs Tommy John
- SKIMS vs Uniqlo
- Bluebella vs SKIMS
- Aerie vs SKIMS
- Mack Weldon vs SKIMS
- Bonds vs SKIMS
How has branded search demand for SKIMS changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SKIMS worldwide fell from 319K to 160K.
- Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands worldwide decreased from 6.5% to 3.9%.
- Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands worldwide peaked at 6.5% in October 2025 and was lowest at 3.2% in January 2026.
- Across the 12 months ending September 2026, SKIMS fell from 2nd to 6th among lingerie brands worldwide.
How did search popularity change for lingerie brands worldwide in September 2026?
6 changes
In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%.
In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%.
In September 2026, Bluebella rose from 8th to 7th among lingerie brands worldwide.
In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide.
In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide.
Estimated monthly branded searches for Agent Provocateur worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are SKIMS’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SKIMS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- skims bodysuit
- skims bra
- skims underwear
Do you work for SKIMS? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does SKIMS compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Underwear brands | 10th of 12 | 0.29% | Show ranking |
| Lingerie brands | 6th of 8 | 3.9% | Shown above |
Is SKIMS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.