Brandwave

How popular isSKIMS in search?

In September 2026, people searched for SKIMS by name about 160,000 times worldwide, a 50% decrease from the previous year. These searches made up 0.29% of all global underwear brand searches, placing SKIMS tenth out of 12 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Uniqlo65.1%
  2. Calvin Klein16%
  3. Intimissimi13.1%
  4. Quince1.9%
  5. Jockey1.2%
  6. Hanes0.65%
  7. MeUndies0.65%
  8. Step One0.44%
  9. Tommy John0.35%
  10. SKIMS0.29%
  11. +2 more
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Which underwear brands compete with SKIMS?

SKIMS against underwear brands worldwide, by month

Share of searches by month for Uniqlo, Calvin Klein, Intimissimi, SKIMS. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinIntimissimiQuinceJockeyHanesMeUndiesStep OneTommy JohnSKIMSMack WeldonBonds
Oct 202568.2%13.8%13.8%1.1%0.83%0.55%0.55%0.36%0.37%0.3%0.17%0.09%
Nov 202566%16.2%13.2%1.1%0.65%0.53%0.65%0.62%0.53%0.24%0.24%0.07%
Dec 202561.4%15.1%18.5%1.5%0.74%0.61%0.74%0.4%0.41%0.22%0.22%0.08%
Jan 202666%13.3%16.3%1.3%0.8%0.54%0.8%0.33%0.24%0.24%0.16%0.07%
Feb 202658.9%21.7%14.5%1.4%0.88%0.58%0.72%0.44%0.32%0.32%0.18%0.08%
Mar 202660.7%22.3%12.2%1.4%0.9%0.6%0.6%0.4%0.27%0.27%0.15%0.07%
Apr 202667.2%16.5%11.1%1.6%0.99%0.67%0.67%0.44%0.37%0.3%0.16%0.07%
May 202662.9%18.9%12.7%1.8%1.1%0.62%0.62%0.41%0.42%0.34%0.15%0.07%
Jun 202660.7%18.3%15%1.7%1.3%0.74%0.74%0.49%0.33%0.4%0.18%0.08%
Jul 202660.6%18.3%15%1.7%1.3%0.74%0.74%0.48%0.4%0.49%0.15%0.08%
Aug 202663.2%15.6%12.7%1.8%1.1%0.63%0.63%0.5%3.1%0.42%0.15%0.08%
Sep 202665.1%16%13.1%1.9%1.2%0.65%0.65%0.44%0.35%0.29%0.16%0.09%

  1. 1.Uniqlo

    65.1%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Calvin Klein

    16%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Intimissimi

    13.1%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Quince

    1.9%

    Moved from 5th to 4th. 392K estimated branded searches, +1.4% vs prior month. Share +0.1 points.

  5. 5.Jockey

    1.2%

    Moved from 6th to 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hanes

    0.65%

    Moved from 7th to 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.MeUndies

    0.65%

    Moved from 8th to 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Step One

    0.44%

    Moved from 9th to 8th. 92.1K estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  9. 9.Tommy John

    0.35%

    Moved from 4th to 9th. 74K estimated branded searches, -89% vs prior month. Share -2.8 points.

  10. 10.SKIMS

    0.29%

    Held 10th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  11. 11.Mack Weldon

    0.16%

    Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Bonds

    0.09%

    Held 12th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SKIMS and its closest rivals

Every comparison with SKIMS

17 comparisons

How has branded search demand for SKIMS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SKIMS worldwide fell from 319K to 160K.
  • Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands worldwide held steady, from 0.3% to 0.29%.

How did search popularity change for underwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Uniqlo gained share of searches among underwear brands worldwide, from 63.2% to 65.1%.

  2. In September 2026, Tommy John lost share of searches among underwear brands worldwide, from 3.1% to 0.35%.

  3. In September 2026, Hanes rose from 7th to 6th among underwear brands worldwide.

  4. In September 2026, Jockey rose from 6th to 5th among underwear brands worldwide.

  5. In September 2026, MeUndies rose from 8th to 7th among underwear brands worldwide.

  6. In September 2026, Quince rose from 5th to 4th among underwear brands worldwide.

How are SKIMS’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using SKIMS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skims bodysuit
  • skims bra
  • skims underwear

Do you work for SKIMS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SKIMS compete?

SKIMS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Underwear brands10th of 120.29%Shown above
Lingerie brands6th of 83.9%Show ranking
Creator with pink hair and a pink jacket

Is SKIMS your brand?

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