Brandwave

Lake Pajamas vs SKIMS:Which is more popular?

In September 2026, Lake Pajamas had more branded searches than SKIMS among sleepwear brands worldwide. Lake Pajamas had about 74,000 branded searches, while SKIMS had 40,500. Lake Pajamas made up 16.9% of all sleepwear brand searches we track, and SKIMS accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Lake Pajamas appeared in all five answers and SKIMS in one. Lake Pajamas was mentioned before SKIMS in four out of five answers.

Among sleepwear brands worldwide in September 2026

Who do people search for more?

Lake Pajamas, about 83% more searches than SKIMS

Lake Pajamas 74K searchesSKIMS 40.5K searches

Who does AI mention more?

Lake Pajamas, mentioned in every answer we collected

Lake Pajamas in 5 of 5SKIMS in 1 of 5

Who does AI recommend more?

Lake Pajamas, named ahead of SKIMS in 4 of 5 answers

Lake Pajamas first in 4SKIMS first in 1

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lake Pajamas appeared in all five answers. SKIMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lake Pajamas was listed before SKIMS in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. Peter Alexander–
  10. Derek Rose–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Lake Pajamas or SKIMS more popular in search?

This chart shows how often people search Google for Lake Pajamas and SKIMS by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

Lake Pajamas and SKIMS among sleepwear brands worldwide, by month

Share of searches by month for Lake Pajamas, SKIMS. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

How has the Lake Pajamas and SKIMS comparison changed over the last 12 months?

3 findings
  • Lake Pajamas was ahead of SKIMS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide moved from 16.2% to 16.9%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide moved from 7.3% to 9.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for sleepwear brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for SKIMS worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lake Pajamas’ and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lake Pajamas

1 branded search term

  • lake pajamas

SKIMS

1 branded search term

  • skims pajamas

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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