Brandwave

How popular isSKIMS?

In September 2026, people searched for SKIMS by name about 250,000 times worldwide, a 39.5% decrease from the previous year. These searches made up 9.3% of all global sleepwear brand searches, placing SKIMS sixth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about sleepwear brands, SKIMS appeared in one of the five answers and was the fourth most recommended of the 14.

Search and AI answers in September 2026

SKIMS is the sixth most searched of 14 competitors and the fourth most recommended in AI answers.

  1. Lake PajamasShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Peter AlexanderShare of searches 12.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EberjeyShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Petite PlumeShare of searches 11.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. SKIMSShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+9 more

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SKIMS is the fourth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. Peter Alexander–
  10. Derek Rose–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which sleepwear brands compete with SKIMS?

SKIMS against sleepwear brands worldwide, by month

Share of searches by month for Lake Pajamas, Peter Alexander, Eberjey, Petite Plume, Printfresh, SKIMS, Derek Rose, Cozy Earth, Lunya, Papinelle, PJ Salvage, BedHead Pajamas, Desmond & Dempsey. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

  1. 1.Lake Pajamas

    16.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Peter Alexander

    12.6%

    Held 2nd. 55.3K estimated branded searches, -14% vs prior month. Share -2.3 points.

  3. 3.Eberjey

    11.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Petite Plume

    11.3%

    Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  5. 5.Printfresh

    11.3%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.SKIMS

    9.3%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Derek Rose

    6.2%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  8. 8.Cozy Earth

    4.1%

    Moved from 9th to 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  9. 9.Lunya

    4.1%

    Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Papinelle

    3.4%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.PJ Salvage

    3.4%

    Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.BedHead Pajamas

    2.8%

    Moved from 13th to 12th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  13. 13.Desmond & Dempsey

    2.3%

    Moved from 12th to 13th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  14. 14.Quince

    1%

    Held 14th. 4.5K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Cozy Earth sells other things too, so only its searches that name this product count here, like “cozy earth pajamas”.

Compare popularity between SKIMS and its closest rivals

Every comparison with SKIMS

36 comparisons

How has branded search demand for SKIMS changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SKIMS worldwide fell from 413K to 250K.
  • Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide increased from 7.3% to 9.3%.
  • Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide peaked at 16.7% in December 2025 and was lowest at 5.7% in June 2026.

How did search popularity change for sleepwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Cozy Earth overtook Lunya to rank 8th among sleepwear brands worldwide, with 4.1% of the searches.

  2. In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches.

  3. In September 2026, Derek Rose gained share of searches among sleepwear brands worldwide, from 5.2% to 6.2%.

  4. In September 2026, Peter Alexander lost share of searches among sleepwear brands worldwide, from 14.9% to 12.6%.

  5. In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%.

  6. In September 2026, BedHead Pajamas rose from 13th to 12th among sleepwear brands worldwide.

How are SKIMS’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using SKIMS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skims bodysuit
  • skims bra
  • skims pajamas
  • skims shapewear
  • skims underwear

Do you work for SKIMS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SKIMS compete?

SKIMS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Underwear brands8th of 121.5%Show ranking
Lingerie brands5th of 84%Show ranking
Sleepwear brands6th of 149.3%Shown above
Shapewear brands3rd of 813.8%Show ranking
Creator with pink hair and a pink jacket

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