Brandwave

Peter Alexander vs SKIMS:Which is more popular?

In September 2026, Peter Alexander had more branded searches than SKIMS among sleepwear brands worldwide. Peter Alexander had about 55,300 branded searches, while SKIMS had 40,500. Peter Alexander made up 12.6% of all sleepwear brand searches we track, and SKIMS accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, SKIMS appeared in one of the five answers and Peter Alexander in none.

Among sleepwear brands worldwide in September 2026

Who do people search for more?

Peter Alexander, about 37% more searches than SKIMS

Peter Alexander 55.3K searchesSKIMS 40.5K searches

Who does AI mention more?

SKIMS, mentioned in 1 of 5 answers, Peter Alexander in 0

SKIMS in 1 of 5Peter Alexander in 0 of 5

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Peter Alexander did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. Peter Alexander–
  10. Derek Rose–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Peter Alexander or SKIMS more popular in search?

This chart shows how often people search Google for Peter Alexander and SKIMS by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

Peter Alexander and SKIMS among sleepwear brands worldwide, by month

Share of searches by month for Peter Alexander, SKIMS. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

How has the Peter Alexander and SKIMS comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: SKIMS took it in November 2025, Peter Alexander took it in January 2026, SKIMS took it in February 2026, Peter Alexander took it in March 2026, SKIMS took it in July 2026, Peter Alexander took it in August 2026.
  • Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands worldwide moved from 18.1% to 12.6%, and its estimated monthly branded searches moved from 82.7K to 55.3K.
  • Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide moved from 7.3% to 9.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for sleepwear brands worldwide in September 2026?

2 changes

  1. In September 2026, Peter Alexander lost share of searches among sleepwear brands worldwide, from 14.9% to 12.6%.

  2. Estimated monthly branded searches for SKIMS worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Peter Alexander’s and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peter Alexander

2 branded search terms

  • peter alexander pjs
  • peter alexander pyjamas

SKIMS

1 branded search term

  • skims pajamas

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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