Brandwave

How popular isSKIMS?

In September 2026, people searched for SKIMS by name about 250,000 times worldwide, a 39.5% decrease from the previous year. These searches made up 13.8% of all global shapewear brand searches, placing SKIMS third out of eight brands. When we asked both ChatGPT and Google AI Overviews about shapewear brands, SKIMS appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

SKIMS is the third most searched of 8 competitors and the most recommended in AI answers.

  1. ShapermintShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. HoneyloveShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. SKIMSShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YittyShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. SpanxShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top shapewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SKIMS appeared in all five answers. SKIMS is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKIMS1st
  2. Spanx2nd
  3. Honeylove3rd
  4. Shapermint4th
  5. Yitty5th
  6. Maidenform6th
  7. Leonisa–
  8. Squeem–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shapermint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKIMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spanx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honeylove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yitty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maidenform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leonisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squeem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shapewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which shapewear brands compete with SKIMS?

SKIMS against shapewear brands worldwide, by month

Share of searches by month for Shapermint, Honeylove, SKIMS, Yitty, Spanx. The figures are in the table below the chart.

View monthly share of searches table
MonthShapermintHoneyloveSKIMSYittySpanxLeonisaMaidenformSqueem
Oct 202544.6%20.1%13.4%9%9.5%1.2%1.8%0.36%
Nov 202545.9%25.1%11.3%7.6%7.2%1.4%1.2%0.3%
Dec 202549.8%22.4%10%8.2%6.4%1.5%1.3%0.32%
Jan 202654.3%20%8.9%7.3%6.8%1.2%1.2%0.29%
Feb 202650.9%22.9%10.3%6.9%6.4%1.3%1.1%0.33%
Mar 202651.7%23.1%10.4%5.7%6.5%1.2%1.1%0.27%
Apr 202656.6%20.7%9.3%5.1%5.8%1.1%1.2%0.24%
May 202652.2%23.4%10.5%4.7%6.7%1.2%1.1%0.23%
Jun 202645.2%24.8%11.1%6.1%9.8%1.2%1.5%0.29%
Jul 202647.1%21.2%14.2%5.2%8.6%1.5%1.9%0.23%
Aug 202645.3%24.8%13.6%5%8.1%1.4%1.5%0.29%
Sep 202646.1%25.3%13.8%6.2%5.1%1.8%1.5%0.28%

  1. 1.Shapermint

    46.1%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +0.8 points.

  2. 2.Honeylove

    25.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.5 points.

  3. 3.SKIMS

    13.8%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  4. 4.Yitty

    6.2%

    Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Spanx

    5.1%

    Moved from 4th to 5th. 18.4K estimated branded searches, -48.9% vs prior month. Share -3 points.

  6. 6.Leonisa

    1.8%

    Moved from 7th to 6th. 6.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Maidenform

    1.5%

    Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Squeem

    0.28%

    Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Spanx, Leonisa and Maidenform sell other things too, so only their searches that name this product count here, like “spanx bodysuit”.

Compare popularity between SKIMS and its closest rivals

Every comparison with SKIMS

36 comparisons

How has branded search demand for SKIMS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SKIMS worldwide fell from 413K to 250K.
  • Across the 12 months ending September 2026, SKIMS’s share of searches among shapewear brands worldwide peaked at 14.2% in July 2026 and was lowest at 8.9% in January 2026.

How did search popularity change for shapewear brands worldwide in September 2026?

6 changes

  1. In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches.

  2. In September 2026, Shapermint gained share of searches among shapewear brands worldwide, from 45.3% to 46.1%.

  3. In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%.

  4. In September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.

  5. In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.

  6. Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are SKIMS’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using SKIMS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skims bodysuit
  • skims bra
  • skims pajamas
  • skims shapewear
  • skims underwear

Do you work for SKIMS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SKIMS compete?

SKIMS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Underwear brands8th of 121.5%Show ranking
Lingerie brands5th of 84%Show ranking
Sleepwear brands6th of 149.3%Show ranking
Shapewear brands3rd of 813.8%Shown above
Creator with pink hair and a pink jacket

Is SKIMS your brand?

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