SKIMS vs Spanx:Which is more popular?
In September 2026, SKIMS had more branded searches than Spanx among shapewear brands worldwide. SKIMS had about 49,500 branded searches, while Spanx had 18,400. SKIMS made up 13.8% of all shapewear brand searches we track, and Spanx accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about shapewear brands, both SKIMS and Spanx appeared in all five answers. SKIMS was mentioned before Spanx in every answer.
Who do people search for more?
SKIMS, about 3 searches for every 1 for Spanx
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
SKIMS, named ahead of Spanx in every answer
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Top shapewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both SKIMS and Spanx showed up in all five answers. SKIMS was listed before Spanx in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SKIMS1st
Spanx2nd
Honeylove3rd
Shapermint4th
Yitty5th
Maidenform6th
Leonisa–
Squeem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shapermint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SKIMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spanx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeylove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yitty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maidenform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leonisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squeem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shapewear brands
5 answers
Asked ChatGPT
“Which shapewear brand should I buy?”
Asked ChatGPT
“What are the best shapewear brands?”
Asked ChatGPT
“What's the best shapewear brand for wearing under a dress?”
Searched Google, AI Overview
“shapewear”
Searched Google, AI Overview
“best shapewear”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is SKIMS or Spanx more popular in search?
This chart shows how often people search Google for SKIMS and Spanx by name. Each line represents a brand's share of searches for all eight shapewear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SKIMS, Spanx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shapermint | Honeylove | SKIMS | Yitty | Spanx | Leonisa | Maidenform | Squeem |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 20.1% | 13.4% | 9% | 9.5% | 1.2% | 1.8% | 0.36% |
| Nov 2025 | 45.9% | 25.1% | 11.3% | 7.6% | 7.2% | 1.4% | 1.2% | 0.3% |
| Dec 2025 | 49.8% | 22.4% | 10% | 8.2% | 6.4% | 1.5% | 1.3% | 0.32% |
| Jan 2026 | 54.3% | 20% | 8.9% | 7.3% | 6.8% | 1.2% | 1.2% | 0.29% |
| Feb 2026 | 50.9% | 22.9% | 10.3% | 6.9% | 6.4% | 1.3% | 1.1% | 0.33% |
| Mar 2026 | 51.7% | 23.1% | 10.4% | 5.7% | 6.5% | 1.2% | 1.1% | 0.27% |
| Apr 2026 | 56.6% | 20.7% | 9.3% | 5.1% | 5.8% | 1.1% | 1.2% | 0.24% |
| May 2026 | 52.2% | 23.4% | 10.5% | 4.7% | 6.7% | 1.2% | 1.1% | 0.23% |
| Jun 2026 | 45.2% | 24.8% | 11.1% | 6.1% | 9.8% | 1.2% | 1.5% | 0.29% |
| Jul 2026 | 47.1% | 21.2% | 14.2% | 5.2% | 8.6% | 1.5% | 1.9% | 0.23% |
| Aug 2026 | 45.3% | 24.8% | 13.6% | 5% | 8.1% | 1.4% | 1.5% | 0.29% |
| Sep 2026 | 46.1% | 25.3% | 13.8% | 6.2% | 5.1% | 1.8% | 1.5% | 0.28% |
Spanx sells other things too, so only its searches that name this product count here, like “spanx bodysuit”.
How has the SKIMS and Spanx comparison changed over the last 12 months?
3 findings
- SKIMS was ahead of Spanx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SKIMS’s share of searches among shapewear brands worldwide moved from 13.4% to 13.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide moved from 9.5% to 5.1%, and its estimated monthly branded searches moved from 43K to 18.4K.
How did search popularity change for shapewear brands worldwide in September 2026?
3 changes
In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches.
In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%.
Estimated monthly branded searches for SKIMS worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SKIMS’s and Spanx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shapewear brands
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