Brandwave

How popular isHoneylove?

In September 2026, people searched for Honeylove by name about 90,500 times worldwide, about the same as the previous year. These searches made up 25.3% of all global shapewear brand searches, placing Honeylove second out of eight brands. When we asked both ChatGPT and Google AI Overviews about shapewear brands, Honeylove appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Honeylove is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. ShapermintShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. HoneyloveShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. SKIMSShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YittyShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. SpanxShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top shapewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honeylove was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honeylove is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKIMS1st
  2. Spanx2nd
  3. Honeylove3rd
  4. Shapermint4th
  5. Yitty5th
  6. Maidenform6th
  7. Leonisa–
  8. Squeem–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shapermint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKIMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spanx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honeylove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yitty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maidenform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leonisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squeem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shapewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which shapewear brands compete with Honeylove?

Honeylove against shapewear brands worldwide, by month

Share of searches by month for Shapermint, Honeylove, SKIMS, Yitty, Spanx. The figures are in the table below the chart.

View monthly share of searches table
MonthShapermintHoneyloveSKIMSYittySpanxLeonisaMaidenformSqueem
Oct 202544.6%20.1%13.4%9%9.5%1.2%1.8%0.36%
Nov 202545.9%25.1%11.3%7.6%7.2%1.4%1.2%0.3%
Dec 202549.8%22.4%10%8.2%6.4%1.5%1.3%0.32%
Jan 202654.3%20%8.9%7.3%6.8%1.2%1.2%0.29%
Feb 202650.9%22.9%10.3%6.9%6.4%1.3%1.1%0.33%
Mar 202651.7%23.1%10.4%5.7%6.5%1.2%1.1%0.27%
Apr 202656.6%20.7%9.3%5.1%5.8%1.1%1.2%0.24%
May 202652.2%23.4%10.5%4.7%6.7%1.2%1.1%0.23%
Jun 202645.2%24.8%11.1%6.1%9.8%1.2%1.5%0.29%
Jul 202647.1%21.2%14.2%5.2%8.6%1.5%1.9%0.23%
Aug 202645.3%24.8%13.6%5%8.1%1.4%1.5%0.29%
Sep 202646.1%25.3%13.8%6.2%5.1%1.8%1.5%0.28%

  1. 1.Shapermint

    46.1%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +0.8 points.

  2. 2.Honeylove

    25.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.5 points.

  3. 3.SKIMS

    13.8%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  4. 4.Yitty

    6.2%

    Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Spanx

    5.1%

    Moved from 4th to 5th. 18.4K estimated branded searches, -48.9% vs prior month. Share -3 points.

  6. 6.Leonisa

    1.8%

    Moved from 7th to 6th. 6.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Maidenform

    1.5%

    Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Squeem

    0.28%

    Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Spanx, Leonisa and Maidenform sell other things too, so only their searches that name this product count here, like “spanx bodysuit”.

Compare popularity between Honeylove and its closest rivals

Every comparison with Honeylove

7 comparisons

How has branded search demand for Honeylove changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honeylove worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Honeylove’s share of searches among shapewear brands worldwide increased from 20.1% to 25.3%.
  • Across the 12 months ending September 2026, Honeylove’s share of searches among shapewear brands worldwide peaked at 25.3% in September 2026 and was lowest at 20% in January 2026.

How did search popularity change for shapewear brands worldwide in September 2026?

6 changes

  1. In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches.

  2. In September 2026, Shapermint gained share of searches among shapewear brands worldwide, from 45.3% to 46.1%.

  3. In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%.

  4. In September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.

  5. In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.

  6. Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are Honeylove’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Honeylove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honeylove

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How the Brand Demand Index is measured

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