Shapewear brands:Which are most popular?

Name: Shapewear brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Shapermint was the most searched shapewear brand worldwide, accounting for 46.1% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Shapermint, SKIMS and Spanx showed up in every answer. SKIMS was recommended most often, coming first in all four responses that gave a list.

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Top shapewear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Shapermint, SKIMS and Spanx appeared every time. SKIMS was recommended most often, coming first in all four answers that gave a list. Spanx was second, and Honeylove was third. Leonisa, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Shapermint	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
SKIMS	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Spanx	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Honeylove	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Yitty	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Maidenform	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Leonisa	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Squeem	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Shapermint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spanx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Honeylove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yitty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maidenform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leonisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Squeem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shapewear brands

5 answers

Asked ChatGPT
“Which shapewear brand should I buy?”
1. 1SKIMS
2. 2Spanx
3. 3Honeylove
4. 4Shapermint
Asked ChatGPT
“What are the best shapewear brands?”
1. 1SKIMS
2. 2Spanx
3. 3Honeylove
4. 4Shapermint
5. 5Yitty
6. 6Maidenform
Asked ChatGPT
“What's the best shapewear brand for wearing under a dress?”
1. 1SKIMS
2. 2Spanx
3. 3Honeylove
4. 4Shapermint
Searched Google, AI Overview
“shapewear”
1. 1Spanx
2. 2SKIMS
3. 3Shapermint
Searched Google, AI Overview
“best shapewear”
1. 1SKIMS
2. 2Honeylove
3. 3Spanx
4. 4Shapermint

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which shapewear brands do people search for most?

This chart shows how often people search Google for each shapewear brand by name. Each line represents a brand's share of searches for all eight shapewear brands we track, month by month, from English-language searches worldwide.

Share of searches among shapewear brands worldwide, by month

Month	Shapermint	Honeylove	SKIMS	Yitty	Spanx	Leonisa	Maidenform	Squeem
Oct 2025	44.6%	20.1%	13.4%	9%	9.5%	1.2%	1.8%	0.36%
Nov 2025	45.9%	25.1%	11.3%	7.6%	7.2%	1.4%	1.2%	0.3%
Dec 2025	49.8%	22.4%	10%	8.2%	6.4%	1.5%	1.3%	0.32%
Jan 2026	54.3%	20%	8.9%	7.3%	6.8%	1.2%	1.2%	0.29%
Feb 2026	50.9%	22.9%	10.3%	6.9%	6.4%	1.3%	1.1%	0.33%
Mar 2026	51.7%	23.1%	10.4%	5.7%	6.5%	1.2%	1.1%	0.27%
Apr 2026	56.6%	20.7%	9.3%	5.1%	5.8%	1.1%	1.2%	0.24%
May 2026	52.2%	23.4%	10.5%	4.7%	6.7%	1.2%	1.1%	0.23%
Jun 2026	45.2%	24.8%	11.1%	6.1%	9.8%	1.2%	1.5%	0.29%
Jul 2026	47.1%	21.2%	14.2%	5.2%	8.6%	1.5%	1.9%	0.23%
Aug 2026	45.3%	24.8%	13.6%	5%	8.1%	1.4%	1.5%	0.29%
Sep 2026	46.1%	25.3%	13.8%	6.2%	5.1%	1.8%	1.5%	0.28%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Shapermint	46.1%	165K	-17.9%	+0.8 points
2, held 2nd	Honeylove	25.3%	90.5K	-17.7%	+0.5 points
3, held 3rd	SKIMS	13.8%	49.5K	-18.2%	+0.2 points
4, moved from 5th to 4th	Yitty	6.2%	22.2K	0%	+1.2 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Spanx	5.1%	18.4K	-48.9%	-3 pointsmoved from 4th to 5th
6, moved from 7th to 6th	Leonisa	1.8%	6.3K	0%	+0.3 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Maidenform Hanes	1.5%	5.4K	-18.2%	0 pointsmoved from 6th to 7th
8, held 8th	Squeem	0.28%	1K	-23.1%	0 points

1.Shapermint
46.1%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +0.8 points.
2.Honeylove
25.3%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.5 points.
3.SKIMS
13.8%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
4.Yitty
6.2%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.Spanx
5.1%
Moved from 4th to 5th. 18.4K estimated branded searches, -48.9% vs prior month. Share -3 points.
6.Leonisa
1.8%
Moved from 7th to 6th. 6.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.Maidenform
1.5%
Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.Squeem
0.28%
Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Spanx, Leonisa and Maidenform sell other things too, so only their searches that name this product count here, like “spanx bodysuit”.

Which brand is most popular in search among shapewear brands worldwide?

8 brands

In September 2026, Shapermint was the most searched among shapewear brands worldwide, with an estimated 165K branded searches, 46.1% of all searches for the eight we track. Honeylove is in 2nd place, 20.8 percentage points behind at 25.3%.

Global shapewear brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Shapermint	44.6% → 46.1%	56.6%Apr 2026	44.6%Oct 2025	1st
Honeylove	20.1% → 25.3%	25.3%Sep 2026	20%Jan 2026	2nd
SKIMS	13.4% → 13.8%	14.2%Jul 2026	8.9%Jan 2026	3rd
Yitty	9% → 6.2%	9%Oct 2025	4.7%May 2026	5th → 4th
Spanx	9.5% → 5.1%	9.8%Jun 2026	5.1%Sep 2026	4th → 5th
Leonisa	1.2% → 1.8%	1.8%Sep 2026	1.1%Apr 2026	7th → 6th
Maidenform	1.8% → 1.5%	1.9%Jul 2026	1.1%Feb 2026	6th → 7th
Squeem	0.36% → 0.28%	0.36%Oct 2025	0.23%May 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Shapermint’s share of searches among shapewear brands worldwide increased from 44.6% to 46.1%.
Across the 12 months ending September 2026, Honeylove’s share of searches among shapewear brands worldwide increased from 20.1% to 25.3%.
Across the 12 months ending September 2026, Yitty’s share of searches among shapewear brands worldwide decreased from 9% to 6.2%.
Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide decreased from 9.5% to 5.1%.
Across the 12 months ending September 2026, Leonisa’s share of searches among shapewear brands worldwide increased from 1.2% to 1.8%.
Across the 12 months ending September 2026, Shapermint’s share of searches among shapewear brands worldwide peaked at 56.6% in April 2026 and was lowest at 44.6% in October 2025.
Across the 12 months ending September 2026, Honeylove’s share of searches among shapewear brands worldwide peaked at 25.3% in September 2026 and was lowest at 20% in January 2026.
Across the 12 months ending September 2026, SKIMS’s share of searches among shapewear brands worldwide peaked at 14.2% in July 2026 and was lowest at 8.9% in January 2026.
Across the 12 months ending September 2026, Yitty’s share of searches among shapewear brands worldwide peaked at 9% in October 2025 and was lowest at 4.7% in May 2026.
Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide peaked at 9.8% in June 2026 and was lowest at 5.1% in September 2026.
Across the 12 months ending September 2026, Yitty rose from 5th to 4th among shapewear brands worldwide.
Across the 12 months ending September 2026, Spanx fell from 4th to 5th among shapewear brands worldwide.
Across the 12 months ending September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.
Across the 12 months ending September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.
Across the 12 months ending September 2026, SKIMS and Squeem held steady: their share of searches among shapewear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for shapewear brands worldwide in September 2026?

7 changes

In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches.
In September 2026, Shapermint gained share of searches among shapewear brands worldwide, from 45.3% to 46.1%.
In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%.
In September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.
In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.
Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for SKIMS worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted for shapewear brands?

10 search terms

Each brand's share of searches among shapewear brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.