How popular isSpanx?
In September 2026, people searched for Spanx by name about 319,000 times worldwide, a 22.3% decrease from the previous year. These searches made up 5.1% of all global shapewear brand searches, placing Spanx fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about shapewear brands, Spanx appeared in all answers and was the second most recommended of the eight.
Spanx is the fifth most searched of 8 competitors and the second most recommended in AI answers.
ShapermintShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
HoneyloveShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SKIMSShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
YittyShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
SpanxShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top shapewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spanx appeared in all five answers. Spanx is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SKIMS1st
- Spanx2nd
- Honeylove3rd
- Shapermint4th
- Yitty5th
Maidenform6th
Leonisa–
Squeem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shapermint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SKIMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spanx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeylove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yitty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maidenform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leonisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squeem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shapewear brands
5 answers
Asked ChatGPT
“Which shapewear brand should I buy?”
Asked ChatGPT
“What are the best shapewear brands?”
Asked ChatGPT
“What's the best shapewear brand for wearing under a dress?”
Searched Google, AI Overview
“shapewear”
Searched Google, AI Overview
“best shapewear”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which shapewear brands compete with Spanx?
Share of searches by month for Shapermint, Honeylove, SKIMS, Yitty, Spanx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shapermint | Honeylove | SKIMS | Yitty | Spanx | Leonisa | Maidenform | Squeem |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 20.1% | 13.4% | 9% | 9.5% | 1.2% | 1.8% | 0.36% |
| Nov 2025 | 45.9% | 25.1% | 11.3% | 7.6% | 7.2% | 1.4% | 1.2% | 0.3% |
| Dec 2025 | 49.8% | 22.4% | 10% | 8.2% | 6.4% | 1.5% | 1.3% | 0.32% |
| Jan 2026 | 54.3% | 20% | 8.9% | 7.3% | 6.8% | 1.2% | 1.2% | 0.29% |
| Feb 2026 | 50.9% | 22.9% | 10.3% | 6.9% | 6.4% | 1.3% | 1.1% | 0.33% |
| Mar 2026 | 51.7% | 23.1% | 10.4% | 5.7% | 6.5% | 1.2% | 1.1% | 0.27% |
| Apr 2026 | 56.6% | 20.7% | 9.3% | 5.1% | 5.8% | 1.1% | 1.2% | 0.24% |
| May 2026 | 52.2% | 23.4% | 10.5% | 4.7% | 6.7% | 1.2% | 1.1% | 0.23% |
| Jun 2026 | 45.2% | 24.8% | 11.1% | 6.1% | 9.8% | 1.2% | 1.5% | 0.29% |
| Jul 2026 | 47.1% | 21.2% | 14.2% | 5.2% | 8.6% | 1.5% | 1.9% | 0.23% |
| Aug 2026 | 45.3% | 24.8% | 13.6% | 5% | 8.1% | 1.4% | 1.5% | 0.29% |
| Sep 2026 | 46.1% | 25.3% | 13.8% | 6.2% | 5.1% | 1.8% | 1.5% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 165K | -17.9% | +0.8 points | |
| 2, held 2nd | 25.3% | 90.5K | -17.7% | +0.5 points | |
| 3, held 3rd | 13.8% | 49.5K | -18.2% | +0.2 points | |
| 4, moved from 5th to 4th | 6.2% | 22.2K | 0% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.1% | 18.4K | -48.9% | -3 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 1.8% | 6.3K | 0% | +0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.5% | 5.4K | -18.2% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.28% | 1K | -23.1% | 0 points |
46.1%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +0.8 points.
25.3%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.5 points.
3.
SKIMS13.8%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
4.
Yitty6.2%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Spanx5.1%
Moved from 4th to 5th. 18.4K estimated branded searches, -48.9% vs prior month. Share -3 points.
6.
Leonisa1.8%
Moved from 7th to 6th. 6.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.5%
Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.
Squeem0.28%
Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Spanx, Leonisa and Maidenform sell other things too, so only their searches that name this product count here, like “spanx bodysuit”.
Compare popularity between Spanx and its closest rivals
Every comparison with Spanx
7 comparisons
How has branded search demand for Spanx changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spanx worldwide fell from 411K to 319K.
- Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide decreased from 9.5% to 5.1%.
- Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide peaked at 9.8% in June 2026 and was lowest at 5.1% in September 2026.
- Across the 12 months ending September 2026, Spanx fell from 4th to 5th among shapewear brands worldwide.
How did search popularity change for shapewear brands worldwide in September 2026?
6 changes
In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches.
In September 2026, Shapermint gained share of searches among shapewear brands worldwide, from 45.3% to 46.1%.
In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%.
In September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.
In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.
Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are Spanx’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Spanx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spanx
- spanx bodysuit
- spanx shapewear
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Is Spanx your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.