SKIMS vs Step One:Which is searched more?
In September 2026, Step One had more branded searches than SKIMS among underwear brands worldwide. Step One had about 92,100 branded searches, while SKIMS had 60,500. Step One made up 0.44% of all underwear brand searches we track, and SKIMS accounted for 0.29%. These are worldwide searches for English-language branded terms.
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Is SKIMS or Step One more popular in search?
Compare the underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Step One, SKIMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Calvin Klein | Intimissimi | Quince | Jockey | Hanes | MeUndies | Step One | Tommy John | SKIMS | Mack Weldon | Bonds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.2% | 13.8% | 13.8% | 1.1% | 0.83% | 0.55% | 0.55% | 0.36% | 0.37% | 0.3% | 0.17% | 0.09% |
| Nov 2025 | 66% | 16.2% | 13.2% | 1.1% | 0.65% | 0.53% | 0.65% | 0.62% | 0.53% | 0.24% | 0.24% | 0.07% |
| Dec 2025 | 61.4% | 15.1% | 18.5% | 1.5% | 0.74% | 0.61% | 0.74% | 0.4% | 0.41% | 0.22% | 0.22% | 0.08% |
| Jan 2026 | 66% | 13.3% | 16.3% | 1.3% | 0.8% | 0.54% | 0.8% | 0.33% | 0.24% | 0.24% | 0.16% | 0.07% |
| Feb 2026 | 58.9% | 21.7% | 14.5% | 1.4% | 0.88% | 0.58% | 0.72% | 0.44% | 0.32% | 0.32% | 0.18% | 0.08% |
| Mar 2026 | 60.7% | 22.3% | 12.2% | 1.4% | 0.9% | 0.6% | 0.6% | 0.4% | 0.27% | 0.27% | 0.15% | 0.07% |
| Apr 2026 | 67.2% | 16.5% | 11.1% | 1.6% | 0.99% | 0.67% | 0.67% | 0.44% | 0.37% | 0.3% | 0.16% | 0.07% |
| May 2026 | 62.9% | 18.9% | 12.7% | 1.8% | 1.1% | 0.62% | 0.62% | 0.41% | 0.42% | 0.34% | 0.15% | 0.07% |
| Jun 2026 | 60.7% | 18.3% | 15% | 1.7% | 1.3% | 0.74% | 0.74% | 0.49% | 0.33% | 0.4% | 0.18% | 0.08% |
| Jul 2026 | 60.6% | 18.3% | 15% | 1.7% | 1.3% | 0.74% | 0.74% | 0.48% | 0.4% | 0.49% | 0.15% | 0.08% |
| Aug 2026 | 63.2% | 15.6% | 12.7% | 1.8% | 1.1% | 0.63% | 0.63% | 0.5% | 3.1% | 0.42% | 0.15% | 0.08% |
| Sep 2026 | 65.1% | 16% | 13.1% | 1.9% | 1.2% | 0.65% | 0.65% | 0.44% | 0.35% | 0.29% | 0.16% | 0.09% |
How has the SKIMS and Step One comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: SKIMS took it in July 2026, Step One took it in August 2026.
- Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands worldwide moved from 0.3% to 0.29%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Step One’s share of searches among underwear brands worldwide moved from 0.36% to 0.44%, and its estimated monthly branded searches moved from 88.8K to 92.1K.
How did search popularity change for underwear brands worldwide in September 2026?
2 changes
In September 2026, Step One rose from 9th to 8th among underwear brands worldwide.
Estimated monthly branded searches for SKIMS worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SKIMS’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among underwear brands
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