How popular isStep One in search?
In August 2026, there were an estimated 18.1K branded searches for Step One worldwide which is up 22.3% over the last 11 months. Step One holds 0.52% estimated Share of Search among underwear brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Calvin Klein95.5%- Hanes3.8%
Step One0.52%
Bonds0.15%
Jockey0.01%
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Which underwear brands compete with Step One?
Share of Search by month for Calvin Klein, Hanes, Step One. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Hanes | Step One | Bonds | Jockey |
|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 3.9% | 0.42% | 0.15% | 0.02% |
| Nov 2025 | 96.1% | 3.2% | 0.52% | 0.16% | 0.01% |
| Dec 2025 | 95.6% | 3.9% | 0.42% | 0.13% | 0.01% |
| Jan 2026 | 95.7% | 3.9% | 0.28% | 0.15% | 0.01% |
| Feb 2026 | 97% | 2.6% | 0.23% | 0.1% | <0.01% |
| Mar 2026 | 97% | 2.6% | 0.29% | 0.1% | <0.01% |
| Apr 2026 | 95.6% | 3.9% | 0.42% | 0.15% | 0.01% |
| May 2026 | 96.3% | 3.2% | 0.35% | 0.13% | 0.01% |
| Jun 2026 | 95.6% | 3.9% | 0.42% | 0.15% | 0.02% |
| Jul 2026 | 95.6% | 3.9% | 0.42% | 0.15% | 0.01% |
| Aug 2026 | 95.5% | 3.8% | 0.52% | 0.15% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.5% | 3.4M | 0% | -0.1 points | |
| 2, held 2nd | 3.8% | 135K | 0% | 0 points | |
| 3, held 3rd | 0.52% | 18.1K | +22.3% | +0.1 points | |
| 4, held 4th | 0.15% | 5.4K | 0% | 0 points | |
| 5, held 5th | 0.01% | 480 | 0% | 0 points |
95.5%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.Hanes
3.8%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Step One0.52%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
4.
Bonds0.15%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Jockey0.01%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Step One and its closest rivals
How has branded search demand for Step One changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Step One worldwide rose from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands worldwide held steady, from 0.42% to 0.52%.
How did search popularity change for underwear brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How is Step One measured?
Brandwave collects information about searches that people make online using Step One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- step one boxers
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Is Step One your brand?
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