Brandwave

Mack Weldon vs Step One:Which is more popular?

In September 2026, Step One had more branded searches than Mack Weldon among underwear brands worldwide. Step One had about 92,100 branded searches, while Mack Weldon had 33,100. Step One made up 0.44% of all underwear brand searches we track, and Mack Weldon accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about underwear brands, Mack Weldon appeared in two of the five answers and Step One in none.

Among underwear brands worldwide in September 2026

Who do people search for more?

Step One, about 3 searches for every 1 for Mack Weldon

Step One 92.1K searchesMack Weldon 33.1K searches

Who does AI mention more?

Mack Weldon, mentioned in 2 of 5 answers, Step One in 0

Mack Weldon in 2 of 5Step One in 0 of 5

Who does AI recommend more?

Mack Weldon, the only one of the two named

Mack Weldon first in 2Step One never named

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Top underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mack Weldon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Step One did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calvin Klein1st
  2. Uniqlo2nd
  3. SKIMS3rd
  4. MeUndies4th
  5. Tommy John5th
  6. Quince6th
  7. Hanes7th
  8. Intimissimi8th
  9. Mack Weldon9th
  10. +1 more
  11. Step One–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calvin Klein5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MeUndies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SKIMS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intimissimi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tommy John2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mack Weldon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Step One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mack Weldon or Step One more popular in search?

This chart shows how often people search Google for Mack Weldon and Step One by name. Each line represents a brand's share of searches for all 12 underwear brands we track, month by month, from English-language searches worldwide.

Mack Weldon and Step One among underwear brands worldwide, by month

Share of searches by month for Step One, Mack Weldon. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinIntimissimiQuinceJockeyHanesMeUndiesStep OneTommy JohnSKIMSMack WeldonBonds
Oct 202568.2%13.8%13.8%1.1%0.83%0.55%0.55%0.36%0.37%0.3%0.17%0.09%
Nov 202566%16.2%13.2%1.1%0.65%0.53%0.65%0.62%0.53%0.24%0.24%0.07%
Dec 202561.4%15.1%18.5%1.5%0.74%0.61%0.74%0.4%0.41%0.22%0.22%0.08%
Jan 202666%13.3%16.3%1.3%0.8%0.54%0.8%0.33%0.24%0.24%0.16%0.07%
Feb 202658.9%21.7%14.5%1.4%0.88%0.58%0.72%0.44%0.32%0.32%0.18%0.08%
Mar 202660.7%22.3%12.2%1.4%0.9%0.6%0.6%0.4%0.27%0.27%0.15%0.07%
Apr 202667.2%16.5%11.1%1.6%0.99%0.67%0.67%0.44%0.37%0.3%0.16%0.07%
May 202662.9%18.9%12.7%1.8%1.1%0.62%0.62%0.41%0.42%0.34%0.15%0.07%
Jun 202660.7%18.3%15%1.7%1.3%0.74%0.74%0.49%0.33%0.4%0.18%0.08%
Jul 202660.6%18.3%15%1.7%1.3%0.74%0.74%0.48%0.4%0.49%0.15%0.08%
Aug 202663.2%15.6%12.7%1.8%1.1%0.63%0.63%0.5%3.1%0.42%0.15%0.08%
Sep 202665.1%16%13.1%1.9%1.2%0.65%0.65%0.44%0.35%0.29%0.16%0.09%

How has the Mack Weldon and Step One comparison changed over the last 12 months?

3 findings
  • Step One was ahead of Mack Weldon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mack Weldon’s share of searches among underwear brands worldwide moved from 0.17% to 0.16%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Step One’s share of searches among underwear brands worldwide moved from 0.36% to 0.44%, and its estimated monthly branded searches moved from 88.8K to 92.1K.

How did search popularity change for underwear brands worldwide in September 2026?

2 changes

  1. In September 2026, Step One rose from 9th to 8th among underwear brands worldwide.

  2. Estimated monthly branded searches for Mack Weldon worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mack Weldon’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mack Weldon

1 branded search term

  • mack weldon

Step One

2 branded search terms

  • step one
  • step one boxers

How the Brand Demand Index is measured

Other head-to-heads among underwear brands

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