How popular isStep One in search?
In September 2026, there were an estimated 92.1K branded searches for Step One worldwide which held steady over the last 12 months. Step One holds 17.7% estimated Share of Search among men's underwear brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Jockey47.2%
Step One17.7%SAXX17.4%
Tommy John14.2%
Bonds3.5%
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Which men's underwear brands compete with Step One?
Share of Search by month for Jockey, Step One, SAXX, Tommy John, Bonds. The figures are in the table below the chart.
View monthly share of search table
| Month | Jockey | Step One | SAXX | Tommy John | Bonds |
|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 18% | 18.4% | 18.4% | 4.5% |
| Nov 2025 | 28.1% | 26.9% | 18.9% | 23.1% | 3.1% |
| Dec 2025 | 34.8% | 18.8% | 23.4% | 19.1% | 3.8% |
| Jan 2026 | 42.4% | 17.7% | 23.2% | 12.8% | 3.8% |
| Feb 2026 | 39.8% | 20.2% | 21.8% | 14.6% | 3.6% |
| Mar 2026 | 44.1% | 19.5% | 19.9% | 13.3% | 3.2% |
| Apr 2026 | 42.8% | 18.9% | 19.3% | 15.8% | 3.2% |
| May 2026 | 46.4% | 16.7% | 17.1% | 17.1% | 2.8% |
| Jun 2026 | 49.1% | 17.7% | 18.1% | 12.1% | 3% |
| Jul 2026 | 47.9% | 17.3% | 17.6% | 14.4% | 2.9% |
| Aug 2026 | 21.7% | 9.6% | 8% | 59.2% | 1.6% |
| Sep 2026 | 47.2% | 17.7% | 17.4% | 14.2% | 3.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.2% | 246K | 0% | +25.6 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 17.7% | 92.1K | -15.2% | +8.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 17.4% | 90.5K | 0% | +9.4 pointsmoved from 4th to 3rd | |
| 4, moved from 1st to 4th | 14.2% | 74K | -89% | -45 pointsmoved from 1st to 4th | |
| 5, held 5th | 3.5% | 18.1K | 0% | +1.9 points |
1.
Jockey47.2%
Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +25.6 points.
2.
Step One17.7%
Moved from 3rd to 2nd. 92.1K estimated branded searches, -15.2% vs prior month. Share +8.1 points.
3.
17.4%
Moved from 4th to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +9.4 points.
14.2%
Moved from 1st to 4th. 74K estimated branded searches, -89% vs prior month. Share -45 points.
5.
Bonds3.5%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.9 points.
Compare search popularity between Step One and its closest rivals
Every comparison with Step One
6 comparisons
How has branded search demand for Step One changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Step One worldwide held steady, from 88.8K to 92.1K.
- Across the 12 months ending September 2026, Step One’s estimated Share of Search among men's underwear brands worldwide peaked at 26.9% in November 2025 and was lowest at 9.6% in August 2026.
- Across the 12 months ending September 2026, Step One rose from 4th to 2nd among men's underwear brands worldwide.
How did search popularity change for men's underwear brands worldwide in September 2026?
5 changes
In September 2026, Jockey overtook Tommy John to become the leader among men's underwear brands worldwide, with 47.2% estimated Share of Search.
In September 2026, Step One overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 17.7% estimated Share of Search.
In September 2026, SAXX overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 17.4% estimated Share of Search.
In September 2026, Bonds gained estimated Share of Search among men's underwear brands worldwide, from 1.6% to 3.5%.
In September 2026, Tommy John lost estimated Share of Search among men's underwear brands worldwide, from 59.2% to 14.2%.
Where does Step One compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Underwear brands | 4th of 5 | 2.4% | Show ranking |
| Men's underwear brands | 2nd of 5 | 17.7% | Shown above |
How is Step One measured?
Brandwave collects information about searches that people make online using Step One’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- step one
- step one boxers
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Is Step One your brand?
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