Step One vs Uniqlo:Which is searched more?
In September 2026, Uniqlo had more branded searches than Step One among underwear brands worldwide. Uniqlo had about 13.6 million branded searches, while Step One had 92,100. Uniqlo made up 65.1% of all underwear brand searches we track, and Step One accounted for 0.44%. These are worldwide searches for English-language branded terms.
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Is Step One or Uniqlo more popular in search?
Compare the underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Uniqlo, Step One. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Calvin Klein | Intimissimi | Quince | Jockey | Hanes | MeUndies | Step One | Tommy John | SKIMS | Mack Weldon | Bonds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.2% | 13.8% | 13.8% | 1.1% | 0.83% | 0.55% | 0.55% | 0.36% | 0.37% | 0.3% | 0.17% | 0.09% |
| Nov 2025 | 66% | 16.2% | 13.2% | 1.1% | 0.65% | 0.53% | 0.65% | 0.62% | 0.53% | 0.24% | 0.24% | 0.07% |
| Dec 2025 | 61.4% | 15.1% | 18.5% | 1.5% | 0.74% | 0.61% | 0.74% | 0.4% | 0.41% | 0.22% | 0.22% | 0.08% |
| Jan 2026 | 66% | 13.3% | 16.3% | 1.3% | 0.8% | 0.54% | 0.8% | 0.33% | 0.24% | 0.24% | 0.16% | 0.07% |
| Feb 2026 | 58.9% | 21.7% | 14.5% | 1.4% | 0.88% | 0.58% | 0.72% | 0.44% | 0.32% | 0.32% | 0.18% | 0.08% |
| Mar 2026 | 60.7% | 22.3% | 12.2% | 1.4% | 0.9% | 0.6% | 0.6% | 0.4% | 0.27% | 0.27% | 0.15% | 0.07% |
| Apr 2026 | 67.2% | 16.5% | 11.1% | 1.6% | 0.99% | 0.67% | 0.67% | 0.44% | 0.37% | 0.3% | 0.16% | 0.07% |
| May 2026 | 62.9% | 18.9% | 12.7% | 1.8% | 1.1% | 0.62% | 0.62% | 0.41% | 0.42% | 0.34% | 0.15% | 0.07% |
| Jun 2026 | 60.7% | 18.3% | 15% | 1.7% | 1.3% | 0.74% | 0.74% | 0.49% | 0.33% | 0.4% | 0.18% | 0.08% |
| Jul 2026 | 60.6% | 18.3% | 15% | 1.7% | 1.3% | 0.74% | 0.74% | 0.48% | 0.4% | 0.49% | 0.15% | 0.08% |
| Aug 2026 | 63.2% | 15.6% | 12.7% | 1.8% | 1.1% | 0.63% | 0.63% | 0.5% | 3.1% | 0.42% | 0.15% | 0.08% |
| Sep 2026 | 65.1% | 16% | 13.1% | 1.9% | 1.2% | 0.65% | 0.65% | 0.44% | 0.35% | 0.29% | 0.16% | 0.09% |
How has the Step One and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Step One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Step One’s share of searches among underwear brands worldwide moved from 0.36% to 0.44%, and its estimated monthly branded searches moved from 88.8K to 92.1K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among underwear brands worldwide moved from 68.2% to 65.1%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for underwear brands worldwide in September 2026?
2 changes
In September 2026, Uniqlo gained share of searches among underwear brands worldwide, from 63.2% to 65.1%.
In September 2026, Step One rose from 9th to 8th among underwear brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Step One’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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