Brandwave

MeUndies vs Step One:Which is more popular?

In September 2026, MeUndies had more branded searches than Step One among underwear brands worldwide. MeUndies had about 135,000 branded searches, while Step One had 92,100. MeUndies made up 0.65% of all underwear brand searches we track, and Step One accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about underwear brands, MeUndies appeared in three of the five answers and Step One in none.

Among underwear brands worldwide in September 2026

Who do people search for more?

MeUndies, about 47% more searches than Step One

MeUndies 135K searchesStep One 92.1K searches

Who does AI mention more?

MeUndies, mentioned in 3 of 5 answers, Step One in 0

MeUndies in 3 of 5Step One in 0 of 5

Who does AI recommend more?

MeUndies, the only one of the two named

MeUndies first in 3Step One never named

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Top underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MeUndies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Step One did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calvin Klein1st
  2. Uniqlo2nd
  3. SKIMS3rd
  4. MeUndies4th
  5. Tommy John5th
  6. Quince6th
  7. Hanes7th
  8. Intimissimi8th
  9. Mack Weldon9th
  10. +1 more
  11. Step One–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calvin Klein5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MeUndies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SKIMS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intimissimi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tommy John2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mack Weldon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Step One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is MeUndies or Step One more popular in search?

This chart shows how often people search Google for MeUndies and Step One by name. Each line represents a brand's share of searches for all 12 underwear brands we track, month by month, from English-language searches worldwide.

MeUndies and Step One among underwear brands worldwide, by month

Share of searches by month for MeUndies, Step One. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinIntimissimiQuinceJockeyHanesMeUndiesStep OneTommy JohnSKIMSMack WeldonBonds
Oct 202568.2%13.8%13.8%1.1%0.83%0.55%0.55%0.36%0.37%0.3%0.17%0.09%
Nov 202566%16.2%13.2%1.1%0.65%0.53%0.65%0.62%0.53%0.24%0.24%0.07%
Dec 202561.4%15.1%18.5%1.5%0.74%0.61%0.74%0.4%0.41%0.22%0.22%0.08%
Jan 202666%13.3%16.3%1.3%0.8%0.54%0.8%0.33%0.24%0.24%0.16%0.07%
Feb 202658.9%21.7%14.5%1.4%0.88%0.58%0.72%0.44%0.32%0.32%0.18%0.08%
Mar 202660.7%22.3%12.2%1.4%0.9%0.6%0.6%0.4%0.27%0.27%0.15%0.07%
Apr 202667.2%16.5%11.1%1.6%0.99%0.67%0.67%0.44%0.37%0.3%0.16%0.07%
May 202662.9%18.9%12.7%1.8%1.1%0.62%0.62%0.41%0.42%0.34%0.15%0.07%
Jun 202660.7%18.3%15%1.7%1.3%0.74%0.74%0.49%0.33%0.4%0.18%0.08%
Jul 202660.6%18.3%15%1.7%1.3%0.74%0.74%0.48%0.4%0.49%0.15%0.08%
Aug 202663.2%15.6%12.7%1.8%1.1%0.63%0.63%0.5%3.1%0.42%0.15%0.08%
Sep 202665.1%16%13.1%1.9%1.2%0.65%0.65%0.44%0.35%0.29%0.16%0.09%

How has the MeUndies and Step One comparison changed over the last 12 months?

3 findings
  • MeUndies was ahead of Step One in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MeUndies’ share of searches among underwear brands worldwide moved from 0.55% to 0.65%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Step One’s share of searches among underwear brands worldwide moved from 0.36% to 0.44%, and its estimated monthly branded searches moved from 88.8K to 92.1K.

How did search popularity change for underwear brands worldwide in September 2026?

2 changes

  1. In September 2026, MeUndies rose from 8th to 7th among underwear brands worldwide.

  2. In September 2026, Step One rose from 9th to 8th among underwear brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MeUndies’ and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MeUndies

1 branded search term

  • meundies

Step One

2 branded search terms

  • step one
  • step one boxers

How the Brand Demand Index is measured

Other head-to-heads among underwear brands

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