Hanes vs Step One:Which is more popular by branded search?
In August 2026, Hanes had more branded searches than Step One among underwear brands worldwide. Hanes was estimated to have 135K branded searches compared to Step One’s 18.1K, and held a 3.8% Share of Search versus Step One’s 0.52%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hanes or Step One?
Compare the underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hanes, Step One. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Hanes | Step One | Bonds | Jockey |
|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 3.9% | 0.42% | 0.15% | 0.02% |
| Nov 2025 | 96.1% | 3.2% | 0.52% | 0.16% | 0.01% |
| Dec 2025 | 95.6% | 3.9% | 0.42% | 0.13% | 0.01% |
| Jan 2026 | 95.7% | 3.9% | 0.28% | 0.15% | 0.01% |
| Feb 2026 | 97% | 2.6% | 0.23% | 0.1% | <0.01% |
| Mar 2026 | 97% | 2.6% | 0.29% | 0.1% | <0.01% |
| Apr 2026 | 95.6% | 3.9% | 0.42% | 0.15% | 0.01% |
| May 2026 | 96.3% | 3.2% | 0.35% | 0.13% | 0.01% |
| Jun 2026 | 95.6% | 3.9% | 0.42% | 0.15% | 0.02% |
| Jul 2026 | 95.6% | 3.9% | 0.42% | 0.15% | 0.01% |
| Aug 2026 | 95.5% | 3.8% | 0.52% | 0.15% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Hanes and Step One comparison changed over the last 12 months?
3 findings
- Hanes was ahead of Step One in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hanes’ estimated Share of Search among underwear brands worldwide moved from 3.9% to 3.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands worldwide moved from 0.42% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for underwear brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hanes’ and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.