Brandwave

How popular isCalvin Klein in search?

In August 2026, there were an estimated 3.4M branded searches for Calvin Klein worldwide which held steady over the last 11 months. Calvin Klein holds 95.5% estimated Share of Search among underwear brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calvin Klein95.5%
  2. Hanes3.8%
  3. Step One0.52%
  4. Bonds0.15%
  5. Jockey0.01%
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Which underwear brands compete with Calvin Klein?

Calvin Klein against underwear brands worldwide, by month

Share of Search by month for Calvin Klein, Hanes. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinHanesStep OneBondsJockey
Oct 202595.6%3.9%0.42%0.15%0.02%
Nov 202596.1%3.2%0.52%0.16%0.01%
Dec 202595.6%3.9%0.42%0.13%0.01%
Jan 202695.7%3.9%0.28%0.15%0.01%
Feb 202697%2.6%0.23%0.1%<0.01%
Mar 202697%2.6%0.29%0.1%<0.01%
Apr 202695.6%3.9%0.42%0.15%0.01%
May 202696.3%3.2%0.35%0.13%0.01%
Jun 202695.6%3.9%0.42%0.15%0.02%
Jul 202695.6%3.9%0.42%0.15%0.01%
Aug 202695.5%3.8%0.52%0.15%0.01%
Sep 2026—————

  1. 1.Calvin Klein

    95.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Hanes

    3.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Step One

    0.52%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Bonds

    0.15%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Jockey

    0.01%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Calvin Klein and its closest rivals

How has branded search demand for Calvin Klein changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Calvin Klein worldwide held steady at 3.4M.
  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands worldwide peaked at 97% in February 2026 and was lowest at 95.5% in August 2026.

How did search popularity change for underwear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  2. Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Calvin Klein compete?

Calvin Klein is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bras1st of 646.5%Show ranking
Underwear brands1st of 595.5%Shown above

How is Calvin Klein measured?

Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • calvin klein

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How the Brand Demand Index is measured

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