Brandwave

How popular isCalvin Klein?

In September 2026, people searched for Calvin Klein by name about 3.8 million times worldwide, about the same as the previous year. These searches made up 45.3% of all global men's underwear brand searches, placing Calvin Klein first out of eight brands. When we asked both ChatGPT and Google AI Overviews about men's underwear brands, Calvin Klein appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Calvin Klein is the most searched of 8 competitors and the most recommended in AI answers.

  1. Calvin KleinShare of searches 45.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. JockeyShare of searches 23.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Step OneShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SAXXShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Tommy JohnShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top men's underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calvin Klein was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Calvin Klein is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calvin Klein1st
  2. Tommy John2nd
  3. Uniqlo3rd
  4. Mack Weldon4th
  5. SAXX5th
  6. Jockey–
  7. Step One–
  8. Bonds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calvin Klein4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tommy John4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mack Weldon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SAXX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bonds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about men's underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which men's underwear brands compete with Calvin Klein?

Calvin Klein against men's underwear brands worldwide, by month

Share of searches by month for Calvin Klein, Jockey, Step One, SAXX, Tommy John, Mack Weldon, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCalvin KleinJockeyStep OneSAXXTommy JohnMack WeldonUniqloBonds
Oct 202542.8%20.9%9.2%9.4%9.4%4.2%1.7%2.3%
Nov 202546.2%13.4%12.8%9%11%4.9%1.3%1.5%
Dec 202551.4%14.8%8%10%8.1%4.5%1.6%1.6%
Jan 202643.6%21.3%8.9%11.7%6.4%4.3%2%1.9%
Feb 202647%18.9%9.6%10.3%6.9%3.8%1.9%1.7%
Mar 202656.5%17.2%7.6%7.8%5.2%2.8%1.6%1.3%
Apr 202647.8%20.1%8.9%9%7.4%3.3%2%1.5%
May 202653.1%19.8%7.1%7.3%7.3%2.7%1.6%1.2%
Jun 202654.4%20.3%7.3%7.5%5%2.7%1.7%1.2%
Jul 202650.8%21.4%7.7%7.9%6.4%2.4%2.1%1.3%
Aug 202635.6%13.3%5.9%4.9%36.3%1.8%1.3%0.98%
Sep 202645.3%23.3%8.7%8.6%7%3.1%2.3%1.7%

  1. 1.Calvin Klein

    45.3%

    Moved from 2nd to 1st. 478K estimated branded searches, -27.6% vs prior month. Share +9.7 points.

  2. 2.Jockey

    23.3%

    Moved from 3rd to 2nd. 246K estimated branded searches, 0% vs prior month. Share +10 points.

  3. 3.Step One

    8.7%

    Moved from 4th to 3rd. 92.1K estimated branded searches, -15.2% vs prior month. Share +2.9 points.

  4. 4.SAXX

    8.6%

    Moved from 5th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share +3.7 points.

  5. 5.Tommy John

    7%

    Moved from 1st to 5th. 74K estimated branded searches, -89% vs prior month. Share -29.3 points.

  6. 6.Mack Weldon

    3.1%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  7. 7.Uniqlo

    2.3%

    Held 7th. 24.2K estimated branded searches, -2% vs prior month. Share +1 points.

  8. 8.Bonds

    1.7%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Calvin Klein and its closest rivals

Every comparison with Calvin Klein

26 comparisons

How has branded search demand for Calvin Klein changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Calvin Klein worldwide held steady at 3.8M.
  • Across the 12 months ending September 2026, Calvin Klein’s share of searches among men's underwear brands worldwide increased from 42.8% to 45.3%.
  • Across the 12 months ending September 2026, Calvin Klein’s share of searches among men's underwear brands worldwide peaked at 56.5% in March 2026 and was lowest at 35.6% in August 2026.

How did search popularity change for men's underwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Calvin Klein overtook Tommy John to become the leader among men's underwear brands worldwide, with 45.3% of the searches.

  2. In September 2026, Jockey overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 23.3% of the searches.

  3. In September 2026, Step One overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 8.7% of the searches.

  4. In September 2026, SAXX overtook Tommy John to rank 4th among men's underwear brands worldwide, with 8.6% of the searches.

  5. In September 2026, Mack Weldon gained share of searches among men's underwear brands worldwide, from 1.8% to 3.1%.

  6. In September 2026, Uniqlo gained share of searches among men's underwear brands worldwide, from 1.3% to 2.3%.

How are Calvin Klein’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • calvin klein
  • calvin klein boxers
  • calvin klein underwear

Do you work for Calvin Klein? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Calvin Klein compete?

Calvin Klein is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Underwear brands2nd of 1216%Show ranking
Premium fashion brands2nd of 917.4%Show ranking
Boxer brief brands2nd of 819.1%Show ranking
Bras1st of 548.1%Show ranking
Men's underwear brands1st of 845.3%Shown above
Creator with pink hair and a pink jacket

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