Brandwave

How popular isBonds in search?

In September 2026, there were an estimated 5.4K branded searches for Bonds worldwide which held steady over the last 12 months. Bonds holds 2.1% estimated Share of Search among men's underwear brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Step One35.1%
  2. SAXX34.4%
  3. Tommy John28.2%
  4. Bonds2.1%
  5. Jockey0.27%
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Which men's underwear brands compete with Bonds?

Bonds against men's underwear brands worldwide, by month

Share of Search by month for Step One, SAXX, Tommy John, Bonds. The figures are in the table below the chart.

View monthly share of search table
MonthStep OneSAXXTommy JohnBondsJockey
Oct 202532.2%32.8%32.8%2%0.21%
Nov 202538.4%27%32.9%1.6%0.12%
Dec 202530.2%37.6%30.6%1.5%0.13%
Jan 202632.2%42.3%23.2%2.1%0.18%
Feb 202635%37.8%25.2%1.8%0.13%
Mar 202636.2%36.9%24.6%2.2%0.16%
Apr 202634.3%34.9%28.6%2.1%0.15%
May 202632.2%32.8%32.8%2%0.17%
Jun 202636.1%36.8%24.6%2.2%0.24%
Jul 202634.3%34.9%28.6%2.1%0.19%
Aug 202612.4%10.3%76.7%0.62%0.05%
Sep 202635.1%34.4%28.2%2.1%0.27%

  1. 1.Step One

    35.1%

    Moved from 2nd to 1st. 92.1K estimated branded searches, -15.2% vs prior month. Share +22.7 points.

  2. 2.SAXX

    34.4%

    Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +24.1 points.

  3. 3.Tommy John

    28.2%

    Moved from 1st to 3rd. 74K estimated branded searches, -89% vs prior month. Share -48.5 points.

  4. 4.Bonds

    2.1%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Jockey

    0.27%

    Held 5th. 720 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare search popularity between Bonds and its closest rivals

Every comparison with Bonds

How has branded search demand for Bonds changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bonds worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, Bonds’ estimated Share of Search among men's underwear brands worldwide peaked at 2.2% in March 2026 and was lowest at 0.62% in August 2026.

How did search popularity change for men's underwear brands worldwide in September 2026?

  1. In September 2026, Step One overtook Tommy John to become the leader among men's underwear brands worldwide, with 35.1% estimated Share of Search.

  2. In September 2026, SAXX overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 34.4% estimated Share of Search.

  3. In September 2026, Bonds gained estimated Share of Search among men's underwear brands worldwide, from 0.62% to 2.1%.

  4. In September 2026, Tommy John lost estimated Share of Search among men's underwear brands worldwide, from 76.7% to 28.2%.

  5. Estimated monthly branded searches for Jockey worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

Where does Bonds compete?

Bonds is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleepsuit brands5th of 50.03%Show ranking
Lingerie brands4th of 50.14%Show ranking
Underwear brands4th of 50.15%Show ranking
Baby clothing brands4th of 50.17%Show ranking
Men's underwear brands4th of 52.1%Shown above

How is Bonds measured?

Brandwave collects information about searches that people make online using Bonds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bonds nz

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How the Brand Demand Index is measured

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