Bonds vs Seed Heritage:Which is more popular by branded search?
In August 2026, Seed Heritage had more branded searches than Bonds among baby clothing brands worldwide. Seed Heritage was estimated to have 9.9K branded searches compared to Bonds’ 5.4K, and held a 0.34% Share of Search versus Bonds’ 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bonds or Seed Heritage?
Compare the baby clothing brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seed Heritage, Bonds. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Country Road | Seed Heritage | Bonds | Nature Baby |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 26.6% | 0.72% | 0.21% | — |
| Nov 2025 | 76.6% | 22.9% | 0.41% | 0.19% | — |
| Dec 2025 | 72.9% | 26.6% | 0.39% | 0.14% | — |
| Jan 2026 | 72.6% | 26.7% | 0.48% | 0.21% | — |
| Feb 2026 | 72.7% | 26.7% | 0.39% | 0.17% | — |
| Mar 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| Apr 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| May 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| Jun 2026 | 68.6% | 30.8% | 0.37% | 0.2% | — |
| Jul 2026 | 68.6% | 30.8% | 0.37% | 0.2% | — |
| Aug 2026 | 76.5% | 23% | 0.34% | 0.18% | — |
| Sep 2026 | — | — | — | — | — |
How has the Bonds and Seed Heritage comparison changed over the last 12 months?
3 findings
- Seed Heritage was ahead of Bonds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among baby clothing brands worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Seed Heritage’s estimated Share of Search among baby clothing brands worldwide moved from 0.72% to 0.34%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for baby clothing brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Seed Heritage worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bonds’ and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonds
1 branded search term
- bonds nz
Seed Heritage
1 branded search term
- seed clothing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.