How popular isCotton On in search?
In August 2026, there were an estimated 2.2M branded searches for Cotton On worldwide which is up 22.4% over the last 11 months. Cotton On holds 76.5% estimated Share of Search among baby clothing brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cotton On76.5%
Country Road23%
Seed Heritage0.34%
Bonds0.18%
Nature Baby—
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Which baby clothing brands compete with Cotton On?
Share of Search by month for Cotton On, Country Road. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Country Road | Seed Heritage | Bonds | Nature Baby |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 26.6% | 0.72% | 0.21% | — |
| Nov 2025 | 76.6% | 22.9% | 0.41% | 0.19% | — |
| Dec 2025 | 72.9% | 26.6% | 0.39% | 0.14% | — |
| Jan 2026 | 72.6% | 26.7% | 0.48% | 0.21% | — |
| Feb 2026 | 72.7% | 26.7% | 0.39% | 0.17% | — |
| Mar 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| Apr 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| May 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| Jun 2026 | 68.6% | 30.8% | 0.37% | 0.2% | — |
| Jul 2026 | 68.6% | 30.8% | 0.37% | 0.2% | — |
| Aug 2026 | 76.5% | 23% | 0.34% | 0.18% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 2.2M | +22.4% | +7.9 points | |
| 2, held 2nd | 23% | 673K | -18.2% | -7.9 points | |
| 3, held 3rd | 0.34% | 9.9K | 0% | 0 points | |
| 4, held 4th | 0.18% | 5.4K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
76.5%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +7.9 points.
23%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -7.9 points.
0.34%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Bonds0.18%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Cotton On and its closest rivals
How has branded search demand for Cotton On changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cotton On worldwide rose from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Cotton On’s estimated Share of Search among baby clothing brands worldwide increased from 72.4% to 76.5%.
- Across the 11 months ending August 2026, Cotton On’s estimated Share of Search among baby clothing brands worldwide peaked at 76.6% in November 2025 and was lowest at 68.6% in June 2026.
How did search popularity change for baby clothing brands worldwide in August 2026?
3 changes
In August 2026, Cotton On gained estimated Share of Search among baby clothing brands worldwide, from 68.6% to 76.5%.
In August 2026, Country Road lost estimated Share of Search among baby clothing brands worldwide, from 30.8% to 23%.
Estimated monthly branded searches for Seed Heritage worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How is Cotton On measured?
Brandwave collects information about searches that people make online using Cotton On’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cotton on
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Is Cotton On your brand?
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