Brandwave

How popular isUniqlo?

In September 2026, people searched for Uniqlo by name about 13.7 million times worldwide, a 17.9% decrease from the previous year. These searches made up 14.5% of all global women's fashion retailer searches, placing Uniqlo third out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about women's fashion retailers, Uniqlo appeared in two of the four answers and was the joint fifth most recommended of the 13.

Search and AI answers in September 2026

Uniqlo is the third most searched of 13 competitors and the joint fifth most recommended in AI answers.

  1. ZaraShare of searches 39.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. H&MShare of searches 17.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  3. UniqloShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Old NavyShare of searches 9.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. NordstromShare of searches 6.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd

+8 more

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Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Uniqlo was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Uniqlo is the joint fifth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Madewell1st
  2. Nordstrom2nd
  3. Old Navy3rd
  4. Zara4th
  5. Uniqlo5th
  6. Quince5th
  7. Aritzia7th
  8. H&M8th
  9. Anthropologie9th
  10. Cotton On–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madewell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nordstrom2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aritzia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anthropologie2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H&M1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cotton On0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about women's fashion retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which women's fashion retailers compete with Uniqlo?

Uniqlo against women's fashion retailers worldwide, by month

Share of searches by month for Zara, H&M, Uniqlo, Old Navy, Nordstrom, Aritzia, Anthropologie, Cotton On. The figures are in the table below the chart.

View monthly share of searches table
MonthZaraH&MUniqloOld NavyNordstromAritziaAnthropologieCotton OnMadewellCountry RoadQuinceSeed HeritageMax
Oct 202536.5%20%16.3%10.9%6%4%2.7%1.8%0.81%0.66%0.26%0.16%0.02%
Nov 202536.4%16.3%16.3%10.9%6%6%3.3%2.7%0.98%0.8%0.27%0.16%0.02%
Dec 202538%17%13.9%11.4%7.6%4.2%3.4%2.3%0.84%0.84%0.35%0.17%0.02%
Jan 202639.4%17.6%17.6%7.9%6.5%4.3%2.9%1.9%0.71%0.71%0.34%0.14%0.02%
Feb 202640%17.9%14.6%9.8%6.6%3.6%2.9%2.4%0.72%0.89%0.35%0.18%0.02%
Mar 202639.1%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.87%0.34%0.17%0.02%
Apr 202639.9%17.8%14.6%9.8%6.6%3.6%2.9%2.4%0.88%0.88%0.34%0.18%0.02%
May 202637.6%20.6%13.7%11.2%6.2%3.4%2.8%2.3%0.83%0.83%0.39%0.17%0.02%
Jun 202640.1%22%12%9.9%5.4%3.6%3%2%0.73%0.89%0.34%0.18%0.02%
Jul 202639.8%17.8%11.9%11.9%8%3.6%2.9%2%0.72%0.88%0.34%0.14%0.02%
Aug 202639.2%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.71%0.41%0.17%0.02%
Sep 202639.7%17.7%14.5%9.7%6.5%4.4%2.9%2.4%0.88%0.72%0.42%0.18%0.02%

  1. 1.Zara

    39.7%

    Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.H&M

    17.7%

    Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Uniqlo

    14.5%

    Held 3rd. 13.6M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Old Navy

    9.7%

    Held 4th. 9.1M estimated branded searches, -17.7% vs prior month. Share -1.9 points.

  5. 5.Nordstrom

    6.5%

    Held 5th. 6.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Aritzia

    4.4%

    Held 6th. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  7. 7.Anthropologie

    2.9%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Cotton On

    2.4%

    Held 8th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Madewell

    0.88%

    Held 9th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Country Road

    0.72%

    Held 10th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Quince

    0.42%

    Held 11th. 392K estimated branded searches, +1.4% vs prior month. Share 0 points.

  12. 12.Seed Heritage

    0.18%

    Held 12th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Max

    0.02%

    Held 13th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Uniqlo and its closest rivals

Every comparison with Uniqlo

54 comparisons

How has branded search demand for Uniqlo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Uniqlo worldwide fell from 16.6M to 13.7M.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among women's fashion retailers worldwide decreased from 16.3% to 14.5%.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among women's fashion retailers worldwide peaked at 17.6% in January 2026 and was lowest at 11.9% in July 2026.

How did search popularity change for women's fashion retailers worldwide in September 2026?

6 changes

  1. In September 2026, Aritzia gained share of searches among women's fashion retailers worldwide, from 3.5% to 4.4%.

  2. In September 2026, Zara gained share of searches among women's fashion retailers worldwide, from 39.2% to 39.7%.

  3. In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%.

  4. Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026.

  5. Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

  6. Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026.

How are Uniqlo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Uniqlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uniqlo
  • uniqlo boxers
  • uniqlo oxford shirt
  • uniqlo shirts
  • uniqlo underwear

Do you work for Uniqlo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Uniqlo compete?

Uniqlo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers3rd of 1314.5%Shown above
Puffer jacket brands1st of 952.9%Show ranking
Underwear brands1st of 1265.1%Show ranking
Hoodies1st of 865.9%Show ranking
Boxer brief brands1st of 877.5%Show ranking
Cargo pants brands1st of 879.2%Show ranking
Men’s shirt brands9th of 122.2%Show ranking
Men's underwear brands7th of 82.3%Show ranking
Creator with pink hair and a pink jacket

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