Brandwave

How popular isUniqlo?

In September 2026, people searched for Uniqlo by name about 13.7 million times worldwide, a 17.9% decrease from the previous year. These searches made up 2.3% of all global men's underwear brand searches, placing Uniqlo seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about men's underwear brands, Uniqlo appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Uniqlo is the seventh most searched of 8 competitors and the third most recommended in AI answers.

  1. Calvin KleinShare of searches 45.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. JockeyShare of searches 23.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Step OneShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SAXXShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. UniqloShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top men's underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Uniqlo is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calvin Klein1st
  2. Tommy John2nd
  3. Uniqlo3rd
  4. Mack Weldon4th
  5. SAXX5th
  6. Jockey–
  7. Step One–
  8. Bonds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calvin Klein4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tommy John4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mack Weldon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SAXX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bonds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about men's underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which men's underwear brands compete with Uniqlo?

Uniqlo against men's underwear brands worldwide, by month

Share of searches by month for Calvin Klein, Jockey, Step One, SAXX, Tommy John, Mack Weldon, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCalvin KleinJockeyStep OneSAXXTommy JohnMack WeldonUniqloBonds
Oct 202542.8%20.9%9.2%9.4%9.4%4.2%1.7%2.3%
Nov 202546.2%13.4%12.8%9%11%4.9%1.3%1.5%
Dec 202551.4%14.8%8%10%8.1%4.5%1.6%1.6%
Jan 202643.6%21.3%8.9%11.7%6.4%4.3%2%1.9%
Feb 202647%18.9%9.6%10.3%6.9%3.8%1.9%1.7%
Mar 202656.5%17.2%7.6%7.8%5.2%2.8%1.6%1.3%
Apr 202647.8%20.1%8.9%9%7.4%3.3%2%1.5%
May 202653.1%19.8%7.1%7.3%7.3%2.7%1.6%1.2%
Jun 202654.4%20.3%7.3%7.5%5%2.7%1.7%1.2%
Jul 202650.8%21.4%7.7%7.9%6.4%2.4%2.1%1.3%
Aug 202635.6%13.3%5.9%4.9%36.3%1.8%1.3%0.98%
Sep 202645.3%23.3%8.7%8.6%7%3.1%2.3%1.7%

  1. 1.Calvin Klein

    45.3%

    Moved from 2nd to 1st. 478K estimated branded searches, -27.6% vs prior month. Share +9.7 points.

  2. 2.Jockey

    23.3%

    Moved from 3rd to 2nd. 246K estimated branded searches, 0% vs prior month. Share +10 points.

  3. 3.Step One

    8.7%

    Moved from 4th to 3rd. 92.1K estimated branded searches, -15.2% vs prior month. Share +2.9 points.

  4. 4.SAXX

    8.6%

    Moved from 5th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share +3.7 points.

  5. 5.Tommy John

    7%

    Moved from 1st to 5th. 74K estimated branded searches, -89% vs prior month. Share -29.3 points.

  6. 6.Mack Weldon

    3.1%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  7. 7.Uniqlo

    2.3%

    Held 7th. 24.2K estimated branded searches, -2% vs prior month. Share +1 points.

  8. 8.Bonds

    1.7%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Uniqlo and its closest rivals

Every comparison with Uniqlo

54 comparisons

How has branded search demand for Uniqlo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Uniqlo worldwide fell from 16.6M to 13.7M.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among men's underwear brands worldwide increased from 1.7% to 2.3%.
  • Across the 12 months ending September 2026, Uniqlo rose from 8th to 7th among men's underwear brands worldwide.

How did search popularity change for men's underwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Calvin Klein overtook Tommy John to become the leader among men's underwear brands worldwide, with 45.3% of the searches.

  2. In September 2026, Jockey overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 23.3% of the searches.

  3. In September 2026, Step One overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 8.7% of the searches.

  4. In September 2026, SAXX overtook Tommy John to rank 4th among men's underwear brands worldwide, with 8.6% of the searches.

  5. In September 2026, Mack Weldon gained share of searches among men's underwear brands worldwide, from 1.8% to 3.1%.

  6. In September 2026, Uniqlo gained share of searches among men's underwear brands worldwide, from 1.3% to 2.3%.

How are Uniqlo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Uniqlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uniqlo
  • uniqlo boxers
  • uniqlo oxford shirt
  • uniqlo shirts
  • uniqlo underwear

Do you work for Uniqlo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Uniqlo compete?

Uniqlo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers3rd of 1314.5%Show ranking
Puffer jacket brands1st of 952.9%Show ranking
Underwear brands1st of 1265.1%Show ranking
Hoodies1st of 865.9%Show ranking
Boxer brief brands1st of 877.5%Show ranking
Cargo pants brands1st of 879.2%Show ranking
Men’s shirt brands9th of 122.2%Show ranking
Men's underwear brands7th of 82.3%Shown above
Creator with pink hair and a pink jacket

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