Brandwave

How popular isMack Weldon?

In September 2026, people searched for Mack Weldon by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 3.1% of all global men's underwear brand searches, placing Mack Weldon sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about men's underwear brands, Mack Weldon appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Mack Weldon is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Calvin KleinShare of searches 45.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. JockeyShare of searches 23.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Step OneShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SAXXShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Mack WeldonShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top men's underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mack Weldon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mack Weldon is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calvin Klein1st
  2. Tommy John2nd
  3. Uniqlo3rd
  4. Mack Weldon4th
  5. SAXX5th
  6. Jockey–
  7. Step One–
  8. Bonds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calvin Klein4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tommy John4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mack Weldon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SAXX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bonds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about men's underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which men's underwear brands compete with Mack Weldon?

Mack Weldon against men's underwear brands worldwide, by month

Share of searches by month for Calvin Klein, Jockey, Step One, SAXX, Tommy John, Mack Weldon, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCalvin KleinJockeyStep OneSAXXTommy JohnMack WeldonUniqloBonds
Oct 202542.8%20.9%9.2%9.4%9.4%4.2%1.7%2.3%
Nov 202546.2%13.4%12.8%9%11%4.9%1.3%1.5%
Dec 202551.4%14.8%8%10%8.1%4.5%1.6%1.6%
Jan 202643.6%21.3%8.9%11.7%6.4%4.3%2%1.9%
Feb 202647%18.9%9.6%10.3%6.9%3.8%1.9%1.7%
Mar 202656.5%17.2%7.6%7.8%5.2%2.8%1.6%1.3%
Apr 202647.8%20.1%8.9%9%7.4%3.3%2%1.5%
May 202653.1%19.8%7.1%7.3%7.3%2.7%1.6%1.2%
Jun 202654.4%20.3%7.3%7.5%5%2.7%1.7%1.2%
Jul 202650.8%21.4%7.7%7.9%6.4%2.4%2.1%1.3%
Aug 202635.6%13.3%5.9%4.9%36.3%1.8%1.3%0.98%
Sep 202645.3%23.3%8.7%8.6%7%3.1%2.3%1.7%

  1. 1.Calvin Klein

    45.3%

    Moved from 2nd to 1st. 478K estimated branded searches, -27.6% vs prior month. Share +9.7 points.

  2. 2.Jockey

    23.3%

    Moved from 3rd to 2nd. 246K estimated branded searches, 0% vs prior month. Share +10 points.

  3. 3.Step One

    8.7%

    Moved from 4th to 3rd. 92.1K estimated branded searches, -15.2% vs prior month. Share +2.9 points.

  4. 4.SAXX

    8.6%

    Moved from 5th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share +3.7 points.

  5. 5.Tommy John

    7%

    Moved from 1st to 5th. 74K estimated branded searches, -89% vs prior month. Share -29.3 points.

  6. 6.Mack Weldon

    3.1%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  7. 7.Uniqlo

    2.3%

    Held 7th. 24.2K estimated branded searches, -2% vs prior month. Share +1 points.

  8. 8.Bonds

    1.7%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Mack Weldon and its closest rivals

Every comparison with Mack Weldon

14 comparisons

How has branded search demand for Mack Weldon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mack Weldon worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Mack Weldon’s share of searches among men's underwear brands worldwide decreased from 4.2% to 3.1%.
  • Across the 12 months ending September 2026, Mack Weldon’s share of searches among men's underwear brands worldwide peaked at 4.9% in November 2025 and was lowest at 1.8% in August 2026.

How did search popularity change for men's underwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Calvin Klein overtook Tommy John to become the leader among men's underwear brands worldwide, with 45.3% of the searches.

  2. In September 2026, Jockey overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 23.3% of the searches.

  3. In September 2026, Step One overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 8.7% of the searches.

  4. In September 2026, SAXX overtook Tommy John to rank 4th among men's underwear brands worldwide, with 8.6% of the searches.

  5. In September 2026, Mack Weldon gained share of searches among men's underwear brands worldwide, from 1.8% to 3.1%.

  6. In September 2026, Uniqlo gained share of searches among men's underwear brands worldwide, from 1.3% to 2.3%.

How are Mack Weldon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mack Weldon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mack weldon

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How the Brand Demand Index is measured

Where does Mack Weldon compete?

Mack Weldon is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Underwear brands11th of 120.16%Show ranking
Boxer brief brands7th of 80.19%Show ranking
Men's underwear brands6th of 83.1%Shown above
Creator with pink hair and a pink jacket

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