Mack Weldon vs SAXX:Which is more popular?
In September 2026, SAXX had more branded searches than Mack Weldon among men's underwear brands worldwide. SAXX had about 90,500 branded searches, while Mack Weldon had 33,100. SAXX made up 8.6% of all men's underwear brand searches we track, and Mack Weldon accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about men's underwear brands, Mack Weldon appeared in two of the five answers and SAXX in one. Mack Weldon and SAXX were each mentioned first in one of the two answers that named either.
Who do people search for more?
SAXX, about 3 searches for every 1 for Mack Weldon
Who does AI mention more?
Mack Weldon, mentioned in 2 of 5 answers, SAXX in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top men's underwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mack Weldon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SAXX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mack Weldon and SAXX were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Calvin Klein1st
Tommy John2nd
Uniqlo3rd- Mack Weldon4th
- SAXX5th
Jockey–
Step One–
Bonds–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Calvin Klein4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tommy John4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mack Weldon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SAXX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Step One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bonds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men's underwear brands
5 answers
Asked ChatGPT
“Which men's underwear brand should I buy?”
Asked ChatGPT
“What are the best men's underwear brands?”
Asked ChatGPT
“What's the best men's underwear brand for everyday wear?”
Searched Google, AI Overview
“best men's underwear”
Searched Google, AI Overview
“mens boxer briefs”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mack Weldon or SAXX more popular in search?
This chart shows how often people search Google for Mack Weldon and SAXX by name. Each line represents a brand's share of searches for all eight men's underwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SAXX, Mack Weldon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calvin Klein | Jockey | Step One | SAXX | Tommy John | Mack Weldon | Uniqlo | Bonds |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 20.9% | 9.2% | 9.4% | 9.4% | 4.2% | 1.7% | 2.3% |
| Nov 2025 | 46.2% | 13.4% | 12.8% | 9% | 11% | 4.9% | 1.3% | 1.5% |
| Dec 2025 | 51.4% | 14.8% | 8% | 10% | 8.1% | 4.5% | 1.6% | 1.6% |
| Jan 2026 | 43.6% | 21.3% | 8.9% | 11.7% | 6.4% | 4.3% | 2% | 1.9% |
| Feb 2026 | 47% | 18.9% | 9.6% | 10.3% | 6.9% | 3.8% | 1.9% | 1.7% |
| Mar 2026 | 56.5% | 17.2% | 7.6% | 7.8% | 5.2% | 2.8% | 1.6% | 1.3% |
| Apr 2026 | 47.8% | 20.1% | 8.9% | 9% | 7.4% | 3.3% | 2% | 1.5% |
| May 2026 | 53.1% | 19.8% | 7.1% | 7.3% | 7.3% | 2.7% | 1.6% | 1.2% |
| Jun 2026 | 54.4% | 20.3% | 7.3% | 7.5% | 5% | 2.7% | 1.7% | 1.2% |
| Jul 2026 | 50.8% | 21.4% | 7.7% | 7.9% | 6.4% | 2.4% | 2.1% | 1.3% |
| Aug 2026 | 35.6% | 13.3% | 5.9% | 4.9% | 36.3% | 1.8% | 1.3% | 0.98% |
| Sep 2026 | 45.3% | 23.3% | 8.7% | 8.6% | 7% | 3.1% | 2.3% | 1.7% |
How has the Mack Weldon and SAXX comparison changed over the last 12 months?
3 findings
- SAXX was ahead of Mack Weldon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mack Weldon’s share of searches among men's underwear brands worldwide moved from 4.2% to 3.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, SAXX’s share of searches among men's underwear brands worldwide moved from 9.4% to 8.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for men's underwear brands worldwide in September 2026?
2 changes
In September 2026, SAXX overtook Tommy John to rank 4th among men's underwear brands worldwide, with 8.6% of the searches.
In September 2026, Mack Weldon gained share of searches among men's underwear brands worldwide, from 1.8% to 3.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mack Weldon’s and SAXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mack Weldon
1 branded search term
- mack weldon
SAXX
1 branded search term
- saxx
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