How popular isSAXX in search?
In September 2026, there were an estimated 90.5K branded searches for SAXX worldwide which held steady over the last 12 months. SAXX holds 34.4% estimated Share of Search among men's underwear brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Step One35.1%SAXX34.4%
Tommy John28.2%
Bonds2.1%
Jockey0.27%
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Which men's underwear brands compete with SAXX?
Share of Search by month for Step One, SAXX, Tommy John, Bonds. The figures are in the table below the chart.
View monthly share of search table
| Month | Step One | SAXX | Tommy John | Bonds | Jockey |
|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.8% | 32.8% | 2% | 0.21% |
| Nov 2025 | 38.4% | 27% | 32.9% | 1.6% | 0.12% |
| Dec 2025 | 30.2% | 37.6% | 30.6% | 1.5% | 0.13% |
| Jan 2026 | 32.2% | 42.3% | 23.2% | 2.1% | 0.18% |
| Feb 2026 | 35% | 37.8% | 25.2% | 1.8% | 0.13% |
| Mar 2026 | 36.2% | 36.9% | 24.6% | 2.2% | 0.16% |
| Apr 2026 | 34.3% | 34.9% | 28.6% | 2.1% | 0.15% |
| May 2026 | 32.2% | 32.8% | 32.8% | 2% | 0.17% |
| Jun 2026 | 36.1% | 36.8% | 24.6% | 2.2% | 0.24% |
| Jul 2026 | 34.3% | 34.9% | 28.6% | 2.1% | 0.19% |
| Aug 2026 | 12.4% | 10.3% | 76.7% | 0.62% | 0.05% |
| Sep 2026 | 35.1% | 34.4% | 28.2% | 2.1% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.1% | 92.1K | -15.2% | +22.7 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 34.4% | 90.5K | 0% | +24.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 28.2% | 74K | -89% | -48.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 2.1% | 5.4K | 0% | +1.4 points | |
| 5, held 5th | 0.27% | 720 | +50% | +0.2 points |
1.
Step One35.1%
Moved from 2nd to 1st. 92.1K estimated branded searches, -15.2% vs prior month. Share +22.7 points.
2.
34.4%
Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +24.1 points.
28.2%
Moved from 1st to 3rd. 74K estimated branded searches, -89% vs prior month. Share -48.5 points.
4.
Bonds2.1%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +1.4 points.
5.
Jockey0.27%
Held 5th. 720 estimated branded searches, +50% vs prior month. Share +0.2 points.
Compare search popularity between SAXX and its closest rivals
Every comparison with SAXX
4 comparisons
How has branded search demand for SAXX changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SAXX worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide increased from 32.8% to 34.4%.
- Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide peaked at 42.3% in January 2026 and was lowest at 10.3% in August 2026.
- Across the 12 months ending September 2026, SAXX fell from 1st to 2nd among men's underwear brands worldwide.
How did search popularity change for men's underwear brands worldwide in September 2026?
5 changes
In September 2026, Step One overtook Tommy John to become the leader among men's underwear brands worldwide, with 35.1% estimated Share of Search.
In September 2026, SAXX overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 34.4% estimated Share of Search.
In September 2026, Bonds gained estimated Share of Search among men's underwear brands worldwide, from 0.62% to 2.1%.
In September 2026, Tommy John lost estimated Share of Search among men's underwear brands worldwide, from 76.7% to 28.2%.
Estimated monthly branded searches for Jockey worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.
How is SAXX measured?
Brandwave collects information about searches that people make online using SAXX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- saxx
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Is SAXX your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.