Brandwave

Men's underwear brands:Which are searched most?

In September 2026, Jockey was the most searched among men's underwear brands worldwide, with an estimated 246K branded searches and 47.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jockey47.2%
  2. Step One17.7%
  3. SAXX17.4%
  4. Tommy John14.2%
  5. Bonds3.5%

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Share of SearchLeaderboard

Compare the men's underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among men's underwear brands worldwide, by month

Share of Search by month for Jockey, Step One, SAXX, Tommy John, Bonds. The figures are in the table below the chart.

View monthly share of search table
MonthJockeyStep OneSAXXTommy JohnBonds
Oct 202540.8%18%18.4%18.4%4.5%
Nov 202528.1%26.9%18.9%23.1%3.1%
Dec 202534.8%18.8%23.4%19.1%3.8%
Jan 202642.4%17.7%23.2%12.8%3.8%
Feb 202639.8%20.2%21.8%14.6%3.6%
Mar 202644.1%19.5%19.9%13.3%3.2%
Apr 202642.8%18.9%19.3%15.8%3.2%
May 202646.4%16.7%17.1%17.1%2.8%
Jun 202649.1%17.7%18.1%12.1%3%
Jul 202647.9%17.3%17.6%14.4%2.9%
Aug 202621.7%9.6%8%59.2%1.6%
Sep 202647.2%17.7%17.4%14.2%3.5%

This month’s ranking, September 2026

  1. 1.Jockey

    47.2%

    Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +25.6 points.

  2. 2.Step One

    17.7%

    Moved from 3rd to 2nd. 92.1K estimated branded searches, -15.2% vs prior month. Share +8.1 points.

  3. 3.SAXX

    17.4%

    Moved from 4th to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +9.4 points.

  4. 4.Tommy John

    14.2%

    Moved from 1st to 4th. 74K estimated branded searches, -89% vs prior month. Share -45 points.

  5. 5.Bonds

    3.5%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among men's underwear brands worldwide?

In September 2026, Jockey was the most searched among men's underwear brands worldwide, with an estimated 246K branded searches and 47.2% estimated Share of Search within this set. Step One is in 2nd place, 29.6 percentage points behind at 17.7% Share of Search.

Global men's underwear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jockey40.8% → 47.2%49.1%Jun 202621.7%Aug 20261st
Step One18% → 17.7%26.9%Nov 20259.6%Aug 20264th → 2nd
SAXX18.4% → 17.4%23.4%Dec 20258%Aug 20262nd → 3rd
Tommy John18.4% → 14.2%59.2%Aug 202612.1%Jun 20263rd → 4th
Bonds4.5% → 3.5%4.5%Oct 20251.6%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Jockey’s estimated Share of Search among men's underwear brands worldwide increased from 40.8% to 47.2%.
  • Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide decreased from 18.4% to 17.4%.
  • Across the 12 months ending September 2026, Tommy John’s estimated Share of Search among men's underwear brands worldwide decreased from 18.4% to 14.2%.
  • Across the 12 months ending September 2026, Bonds’ estimated Share of Search among men's underwear brands worldwide decreased from 4.5% to 3.5%.
  • Across the 12 months ending September 2026, Jockey’s estimated Share of Search among men's underwear brands worldwide peaked at 49.1% in June 2026 and was lowest at 21.7% in August 2026.
  • Across the 12 months ending September 2026, Step One’s estimated Share of Search among men's underwear brands worldwide peaked at 26.9% in November 2025 and was lowest at 9.6% in August 2026.
  • Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide peaked at 23.4% in December 2025 and was lowest at 8% in August 2026.
  • Across the 12 months ending September 2026, Tommy John’s estimated Share of Search among men's underwear brands worldwide peaked at 59.2% in August 2026 and was lowest at 12.1% in June 2026.
  • Across the 12 months ending September 2026, Bonds’ estimated Share of Search among men's underwear brands worldwide peaked at 4.5% in October 2025 and was lowest at 1.6% in August 2026.
  • Across the 12 months ending September 2026, Step One rose from 4th to 2nd among men's underwear brands worldwide.
  • Across the 12 months ending September 2026, SAXX fell from 2nd to 3rd among men's underwear brands worldwide.
  • Across the 12 months ending September 2026, Tommy John fell from 3rd to 4th among men's underwear brands worldwide.

How did search popularity change for men's underwear brands worldwide in September 2026?

  1. In September 2026, Jockey overtook Tommy John to become the leader among men's underwear brands worldwide, with 47.2% estimated Share of Search.

  2. In September 2026, Step One overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 17.7% estimated Share of Search.

  3. In September 2026, SAXX overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 17.4% estimated Share of Search.

  4. In September 2026, Bonds gained estimated Share of Search among men's underwear brands worldwide, from 1.6% to 3.5%.

  5. In September 2026, Tommy John lost estimated Share of Search among men's underwear brands worldwide, from 59.2% to 14.2%.

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