Brandwave

Mack Weldon vs Smartwool:Which is more popular?

In September 2026, Smartwool had more branded searches than Mack Weldon among boxer brief brands worldwide. Smartwool had about 90,500 branded searches, while Mack Weldon had 33,100. Smartwool made up 0.52% of all boxer brief brand searches we track, and Mack Weldon accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about boxer brief brands, Mack Weldon appeared in four of the five answers and Smartwool in two. Mack Weldon and Smartwool were each mentioned first in two of the four answers that named either.

Among boxer brief brands worldwide in September 2026

Who do people search for more?

Smartwool, about 3 searches for every 1 for Mack Weldon

Smartwool 90.5K searchesMack Weldon 33.1K searches

Who does AI mention more?

Mack Weldon, mentioned in 4 of 5 answers, Smartwool in 2

Mack Weldon in 4 of 5Smartwool in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Mack Weldon first in 2Smartwool first in 2

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Top boxer brief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mack Weldon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smartwool was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mack Weldon and Smartwool were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy John1st
  2. Calvin Klein2nd
  3. Pair of Thieves3rd
  4. Smartwool4th
  5. Mack Weldon5th
  6. Hanes6th
  7. Uniqlo7th
  8. Jockey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mack Weldon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pair of Thieves4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calvin Klein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartwool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boxer brief brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Mack Weldon or Smartwool more popular in search?

This chart shows how often people search Google for Mack Weldon and Smartwool by name. Each line represents a brand's share of searches for all eight boxer brief brands we track, month by month, from English-language searches worldwide.

Mack Weldon and Smartwool among boxer brief brands worldwide, by month

Share of searches by month for Smartwool, Mack Weldon. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinJockeyHanesSmartwoolTommy JohnMack WeldonPair of Thieves
Oct 202580.6%16.3%0.98%0.66%0.66%0.44%0.2%0.16%
Nov 202577.6%19%0.76%0.63%0.94%0.63%0.28%0.15%
Dec 202577%19%0.93%0.77%1.4%0.51%0.28%0.19%
Jan 202680.5%16.3%0.98%0.65%0.98%0.29%0.2%0.13%
Feb 202670.6%26%1%0.7%0.86%0.38%0.21%0.17%
Mar 202671%26.1%1%0.71%0.47%0.32%0.17%0.14%
Apr 202677.7%19.1%1.1%0.77%0.42%0.42%0.19%0.15%
May 202674.3%22.4%1.3%0.74%0.4%0.49%0.18%0.15%
Jun 202673.9%22.3%1.6%0.9%0.49%0.4%0.22%0.18%
Jul 202673.8%22.3%1.6%0.9%0.49%0.49%0.18%0.18%
Aug 202674.9%18.5%1.4%0.74%0.5%3.7%0.18%0.15%
Sep 202677.5%19.1%1.4%0.77%0.52%0.42%0.19%0.13%

How has the Mack Weldon and Smartwool comparison changed over the last 12 months?

3 findings
  • Smartwool was ahead of Mack Weldon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mack Weldon’s share of searches among boxer brief brands worldwide moved from 0.2% to 0.19%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Smartwool’s share of searches among boxer brief brands worldwide moved from 0.66% to 0.52%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for boxer brief brands worldwide in September 2026?

2 changes

  1. In September 2026, Smartwool rose from 6th to 5th among boxer brief brands worldwide.

  2. Estimated monthly branded searches for Mack Weldon worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mack Weldon’s and Smartwool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mack Weldon

1 branded search term

  • mack weldon

Smartwool

1 branded search term

  • smartwool

How the Brand Demand Index is measured

Other head-to-heads among boxer brief brands

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