Brandwave

How popular isSmartwool in search?

In September 2026, there were an estimated 90.5K branded searches for Smartwool worldwide which is down 33% over the last 12 months. Smartwool holds 2.4% estimated Share of Search among boxer brief brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Calvin Klein87.7%
  2. Jockey6.4%
  3. Hanes3.5%
  4. Smartwool2.4%
Smartwool website (opens in a new tab)

Follow Smartwool and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which boxer brief brands compete with Smartwool?

Smartwool against boxer brief brands worldwide, by month

Share of Search by month for Calvin Klein, Jockey, Hanes, Smartwool. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinJockeyHanesSmartwool
Oct 202587.7%5.3%3.5%3.5%
Nov 202589.1%3.6%2.9%4.4%
Dec 202586%4.2%3.5%6.3%
Jan 202686.2%5.2%3.5%5.2%
Feb 202690.9%3.7%2.4%3%
Mar 202692.1%3.7%2.5%1.7%
Apr 202689.1%5.3%3.6%2%
May 202690%5.4%3%1.6%
Jun 202688%6.5%3.5%1.9%
Jul 202688%6.5%3.5%1.9%
Aug 202687.7%6.4%3.5%2.4%
Sep 202687.7%6.4%3.5%2.4%

  1. 1.Calvin Klein

    87.7%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jockey

    6.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hanes

    3.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Smartwool

    2.4%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smartwool and its closest rivals

Every comparison with Smartwool

How has branded search demand for Smartwool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smartwool worldwide fell from 135K to 90.5K.
  • Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among boxer brief brands worldwide decreased from 3.5% to 2.4%.
  • Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among boxer brief brands worldwide peaked at 6.3% in December 2025 and was lowest at 1.6% in May 2026.

How did search popularity change for boxer brief brands worldwide in September 2026?

  1. Estimated monthly branded searches for Jockey worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  2. Estimated monthly branded searches for Smartwool worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

Where does Smartwool compete?

Smartwool is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boxer brief brands4th of 42.4%Shown above
Sock brands3rd of 59.4%Show ranking
Running socks1st of 637.9%Show ranking
Hiking socks1st of 650.4%Show ranking
Merino clothing brands1st of 555.1%Show ranking
Walking socks brands1st of 386%Show ranking

How is Smartwool measured?

Brandwave collects information about searches that people make online using Smartwool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • smartwool

Do you work for Smartwool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Smartwool your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free