Happy Socks vs Smartwool:Which is more popular by branded search?
In August 2026, Smartwool had more branded searches than Happy Socks among sock brands worldwide. Smartwool was estimated to have 90.5K branded searches compared to Happy Socks’ 60.5K, and held a 10.4% Share of Search versus Happy Socks’ 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Happy Socks or Smartwool?
Compare the sock brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartwool, Happy Socks. The figures are in the table below the chart.
View monthly share of search table
| Month | Bombas | Smartwool | Happy Socks | Darn Tough | Stance |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 11.5% | 14.1% | 4.2% | <0.01% |
| Nov 2025 | 62.8% | 12.7% | 18.9% | 5.7% | <0.01% |
| Dec 2025 | 58.6% | 14.5% | 21.6% | 5.3% | <0.01% |
| Jan 2026 | 66.7% | 16.3% | 10.9% | 6% | <0.01% |
| Feb 2026 | 69.6% | 14% | 11.4% | 5.1% | <0.01% |
| Mar 2026 | 76.7% | 8.4% | 10.3% | 4.6% | <0.01% |
| Apr 2026 | 75.9% | 8.3% | 10.2% | 5.6% | <0.01% |
| May 2026 | 75.9% | 8.3% | 10.2% | 5.6% | <0.01% |
| Jun 2026 | 77.3% | 8.5% | 8.5% | 5.7% | <0.01% |
| Jul 2026 | 78.5% | 8.6% | 7.1% | 5.8% | <0.01% |
| Aug 2026 | 77% | 10.4% | 6.9% | 5.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Happy Socks and Smartwool comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Smartwool took it in January 2026, Happy Socks took it in March 2026, Smartwool took it in July 2026.
- Across the 11 months ending August 2026, Happy Socks’ estimated Share of Search among sock brands worldwide moved from 14.1% to 6.9%, and its estimated monthly branded searches moved from 165K to 60.5K.
- Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among sock brands worldwide moved from 11.5% to 10.4%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for sock brands worldwide in August 2026?
2 changes
In August 2026, Smartwool gained estimated Share of Search among sock brands worldwide, from 8.6% to 10.4%.
Happy Socks’ estimated Share of Search among sock brands worldwide has lost ground for 3 months in a row, from 10.2% to 6.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Happy Socks’ and Smartwool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Happy Socks
1 branded search term
- happy socks
Smartwool
1 branded search term
- smartwool
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.