Feetures vs Smartwool:Which is more popular by branded search?
In August 2026, Smartwool had more branded searches than Feetures among running socks worldwide. Smartwool was estimated to have 90.5K branded searches compared to Feetures’ 60.5K, and held a 45.8% Share of Search versus Feetures’ 30.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Feetures or Smartwool?
Compare the running socks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartwool, Feetures. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Feetures | Balega | Injinji | Hilly | Stance |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 10% | 6.6% | 0.58% | <0.01% |
| Nov 2025 | 62% | 22.8% | 10.2% | 4.6% | 0.48% | 0.01% |
| Dec 2025 | 69.6% | 17.1% | 9.4% | 3.4% | 0.44% | <0.01% |
| Jan 2026 | 69.5% | 17.1% | 7.7% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 63.9% | 19.2% | 10.5% | 5.7% | 0.76% | <0.01% |
| Mar 2026 | 49.3% | 27% | 14.8% | 8.1% | 0.87% | <0.01% |
| Apr 2026 | 40.8% | 33.4% | 14.9% | 10% | 0.88% | 0.01% |
| May 2026 | 40.8% | 33.4% | 14.9% | 10% | 0.88% | 0.01% |
| Jun 2026 | 40.9% | 33.4% | 15% | 10% | 0.72% | <0.01% |
| Jul 2026 | 41.6% | 34% | 15.2% | 8.3% | 0.73% | 0.01% |
| Aug 2026 | 45.8% | 30.6% | 13.7% | 9.2% | 0.66% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Feetures and Smartwool comparison changed over the last 12 months?
3 findings
- Smartwool was ahead of Feetures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Feetures’ estimated Share of Search among running socks worldwide moved from 22.2% to 30.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among running socks worldwide moved from 60.6% to 45.8%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for running socks worldwide in August 2026?
2 changes
In August 2026, Smartwool gained estimated Share of Search among running socks worldwide, from 41.6% to 45.8%.
In August 2026, Feetures lost estimated Share of Search among running socks worldwide, from 34% to 30.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Feetures’ and Smartwool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.