Brandwave

How popular isSmartwool in search?

In August 2026, there were an estimated 90.5K branded searches for Smartwool worldwide which is down 33% over the last 11 months. Smartwool holds 45.8% estimated Share of Search among running socks worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Smartwool45.8%
  2. Feetures30.6%
  3. Balega13.7%
  4. Injinji9.2%
  5. Hilly0.66%
  6. Stance0.01%
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Which running socks compete with Smartwool?

Smartwool against running socks worldwide, by month

Share of Search by month for Smartwool, Feetures, Balega, Injinji. The figures are in the table below the chart.

View monthly share of search table
MonthSmartwoolFeeturesBalegaInjinjiHillyStance
Oct 202560.6%22.2%10%6.6%0.58%<0.01%
Nov 202562%22.8%10.2%4.6%0.48%0.01%
Dec 202569.6%17.1%9.4%3.4%0.44%<0.01%
Jan 202669.5%17.1%7.7%5.1%0.55%<0.01%
Feb 202663.9%19.2%10.5%5.7%0.76%<0.01%
Mar 202649.3%27%14.8%8.1%0.87%<0.01%
Apr 202640.8%33.4%14.9%10%0.88%0.01%
May 202640.8%33.4%14.9%10%0.88%0.01%
Jun 202640.9%33.4%15%10%0.72%<0.01%
Jul 202641.6%34%15.2%8.3%0.73%0.01%
Aug 202645.8%30.6%13.7%9.2%0.66%0.01%
Sep 2026——————

  1. 1.Smartwool

    45.8%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.Feetures

    30.6%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Balega

    13.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Injinji

    9.2%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  5. 5.Hilly

    0.66%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Stance

    0.01%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smartwool and its closest rivals

How has branded search demand for Smartwool changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smartwool worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among running socks worldwide decreased from 60.6% to 45.8%.
  • Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among running socks worldwide peaked at 69.6% in December 2025 and was lowest at 40.8% in April 2026.

How did search popularity change for running socks worldwide in August 2026?

  1. In August 2026, Smartwool gained estimated Share of Search among running socks worldwide, from 41.6% to 45.8%.

  2. In August 2026, Injinji gained estimated Share of Search among running socks worldwide, from 8.3% to 9.2%.

  3. In August 2026, Feetures lost estimated Share of Search among running socks worldwide, from 34% to 30.6%.

  4. In August 2026, Balega lost estimated Share of Search among running socks worldwide, from 15.2% to 13.7%.

Where does Smartwool compete?

Smartwool is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sock brands2nd of 510.4%Show ranking
Running socks1st of 645.8%Shown above
Hiking socks1st of 654.3%Show ranking
Merino clothing brands1st of 558.8%Show ranking

How is Smartwool measured?

Brandwave collects information about searches that people make online using Smartwool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • smartwool

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How the Brand Demand Index is measured

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