Walking socks brands:Which are searched most?
In September 2026, Smartwool was the most searched among walking socks brands worldwide, with an estimated 90.5K branded searches and 86% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Smartwool86%
Thorlos7.7%
Bridgedale6.3%
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Share of SearchLeaderboard
Compare the walking socks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartwool, Thorlos, Bridgedale. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Thorlos | Bridgedale |
|---|---|---|---|
| Oct 2025 | 89.3% | 5.4% | 5.4% |
| Nov 2025 | 90.1% | 4.4% | 5.4% |
| Dec 2025 | 91.8% | 3.7% | 4.5% |
| Jan 2026 | 91% | 4.5% | 4.5% |
| Feb 2026 | 90.2% | 5.4% | 4.4% |
| Mar 2026 | 86% | 7.7% | 6.3% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 84.6% | 9.3% | 6.2% |
| Jul 2026 | 86% | 7.7% | 6.3% |
| Aug 2026 | 88.3% | 6.4% | 5.3% |
| Sep 2026 | 86% | 7.7% | 6.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86% | 90.5K | 0% | -2.3 points | |
| 2, held 2nd | 7.7% | 8.1K | +22.7% | +1.3 points | |
| 3, held 3rd | 6.3% | 6.6K | +22.2% | +1 points |
86%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Thorlos7.7%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
6.3%
Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1 points.
Compare search popularity between leading brands
Which brand is most popular in search among walking socks brands worldwide?
3 brands
In September 2026, Smartwool was the most searched among walking socks brands worldwide, with an estimated 90.5K branded searches and 86% estimated Share of Search within this set. Thorlos is in 2nd place, 78.3 percentage points behind at 7.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Smartwool | 89.3% → 86% | 91.8%Dec 2025 | 83.4%Apr 2026 | 1st |
| Thorlos | 5.4% → 7.7% | 9.3%Jun 2026 | 3.7%Dec 2025 | 3rd → 2nd |
| Bridgedale | 5.4% → 6.3% | 7.4%Apr 2026 | 4.4%Feb 2026 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among walking socks brands worldwide decreased from 89.3% to 86%.
- Across the 12 months ending September 2026, Thorlos’ estimated Share of Search among walking socks brands worldwide increased from 5.4% to 7.7%.
- Across the 12 months ending September 2026, Bridgedale’s estimated Share of Search among walking socks brands worldwide increased from 5.4% to 6.3%.
- Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among walking socks brands worldwide peaked at 91.8% in December 2025 and was lowest at 83.4% in April 2026.
- Across the 12 months ending September 2026, Thorlos’ estimated Share of Search among walking socks brands worldwide peaked at 9.3% in June 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Bridgedale’s estimated Share of Search among walking socks brands worldwide peaked at 7.4% in April 2026 and was lowest at 4.4% in February 2026.
- Across the 12 months ending September 2026, Thorlos rose from 3rd to 2nd among walking socks brands worldwide.
- Across the 12 months ending September 2026, Bridgedale fell from 2nd to 3rd among walking socks brands worldwide.
How did search popularity change for walking socks brands worldwide in September 2026?
3 changes
In September 2026, Thorlos gained estimated Share of Search among walking socks brands worldwide, from 6.4% to 7.7%.
In September 2026, Bridgedale gained estimated Share of Search among walking socks brands worldwide, from 5.3% to 6.3%.
In September 2026, Smartwool lost estimated Share of Search among walking socks brands worldwide, from 88.3% to 86%.
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