Balega vs Thorlos:Which is more popular?
In September 2026, Balega had more branded searches than Thorlos among walking socks brands worldwide. Balega had about 22,200 branded searches, while Thorlos had 8,100. Balega made up 11.6% of all walking socks brand searches we track, and Thorlos accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about walking socks brands, Balega appeared in two of the five answers and Thorlos in one. Balega was mentioned before Thorlos in every answer that named either.
Who do people search for more?
Balega, about 3 searches for every 1 for Thorlos
Who does AI mention more?
Balega, mentioned in 2 of 5 answers, Thorlos in 1
Who does AI recommend more?
Balega, named ahead of Thorlos in 2 of 2 answers
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Top walking socks brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Balega was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thorlos was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Balega was listed before Thorlos in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Darn Tough1st
Smartwool2nd- Balega3rd
Injinji4th
Thorlos5th
Bridgedale–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smartwool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Darn Tough5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Injinji4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Balega2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thorlos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bridgedale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about walking socks brands
5 answers
Asked ChatGPT
“Which walking socks brand should I buy?”
Asked ChatGPT
“What are the best walking socks brands?”
Asked ChatGPT
“What's the best walking socks brand for long hikes?”
Searched Google, AI Overview
“best walking socks”
Searched Google, AI Overview
“best hiking socks”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Balega or Thorlos more popular in search?
This chart shows how often people search Google for Balega and Thorlos by name. Each line represents a brand's share of searches for all six walking socks brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Balega, Thorlos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smartwool | Darn Tough | Balega | Injinji | Thorlos | Bridgedale |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 20.8% | 9.3% | 6.2% | 3.4% | 3.4% |
| Nov 2025 | 55.7% | 24.9% | 9.2% | 4.1% | 2.7% | 3.4% |
| Dec 2025 | 61% | 22.3% | 8.2% | 3% | 2.5% | 3% |
| Jan 2026 | 60.6% | 22.3% | 6.7% | 4.5% | 3% | 3% |
| Feb 2026 | 57.8% | 21.2% | 9.5% | 5.2% | 3.5% | 2.8% |
| Mar 2026 | 46% | 25.2% | 13.8% | 7.5% | 4.1% | 3.4% |
| Apr 2026 | 40.3% | 27% | 14.8% | 9.9% | 4.4% | 3.6% |
| May 2026 | 40.3% | 27% | 14.8% | 9.9% | 4.4% | 3.6% |
| Jun 2026 | 40.6% | 27.2% | 14.9% | 9.9% | 4.4% | 3% |
| Jul 2026 | 41.7% | 27.9% | 15.3% | 8.3% | 3.7% | 3% |
| Aug 2026 | 45.9% | 25.1% | 13.7% | 9.2% | 3.3% | 2.7% |
| Sep 2026 | 47.2% | 25.8% | 11.6% | 7.7% | 4.2% | 3.4% |
How has the Balega and Thorlos comparison changed over the last 12 months?
3 findings
- Balega was ahead of Thorlos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Balega’s share of searches among walking socks brands worldwide moved from 9.3% to 11.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Thorlos’ share of searches among walking socks brands worldwide moved from 3.4% to 4.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for walking socks brands worldwide in September 2026?
2 changes
In September 2026, Thorlos gained share of searches among walking socks brands worldwide, from 3.3% to 4.2%.
In September 2026, Balega lost share of searches among walking socks brands worldwide, from 13.7% to 11.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Balega’s and Thorlos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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