How popular isThorlos in search?
In September 2026, there were an estimated 8.1K branded searches for Thorlos worldwide which held steady over the last 12 months. Thorlos holds 7.7% estimated Share of Search among walking socks brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smartwool86%
Thorlos7.7%
Bridgedale6.3%
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Which walking socks brands compete with Thorlos?
Share of Search by month for Smartwool, Thorlos, Bridgedale. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Thorlos | Bridgedale |
|---|---|---|---|
| Oct 2025 | 89.3% | 5.4% | 5.4% |
| Nov 2025 | 90.1% | 4.4% | 5.4% |
| Dec 2025 | 91.8% | 3.7% | 4.5% |
| Jan 2026 | 91% | 4.5% | 4.5% |
| Feb 2026 | 90.2% | 5.4% | 4.4% |
| Mar 2026 | 86% | 7.7% | 6.3% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 84.6% | 9.3% | 6.2% |
| Jul 2026 | 86% | 7.7% | 6.3% |
| Aug 2026 | 88.3% | 6.4% | 5.3% |
| Sep 2026 | 86% | 7.7% | 6.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86% | 90.5K | 0% | -2.3 points | |
| 2, held 2nd | 7.7% | 8.1K | +22.7% | +1.3 points | |
| 3, held 3rd | 6.3% | 6.6K | +22.2% | +1 points |
86%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Thorlos7.7%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
6.3%
Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1 points.
Compare search popularity between Thorlos and its closest rivals
Every comparison with Thorlos
5 comparisons
How has branded search demand for Thorlos changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thorlos worldwide held steady at 8.1K.
- Across the 12 months ending September 2026, Thorlos’ estimated Share of Search among walking socks brands worldwide increased from 5.4% to 7.7%.
- Across the 12 months ending September 2026, Thorlos’ estimated Share of Search among walking socks brands worldwide peaked at 9.3% in June 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Thorlos rose from 3rd to 2nd among walking socks brands worldwide.
How did search popularity change for walking socks brands worldwide in September 2026?
3 changes
In September 2026, Thorlos gained estimated Share of Search among walking socks brands worldwide, from 6.4% to 7.7%.
In September 2026, Bridgedale gained estimated Share of Search among walking socks brands worldwide, from 5.3% to 6.3%.
In September 2026, Smartwool lost estimated Share of Search among walking socks brands worldwide, from 88.3% to 86%.
Where does Thorlos compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hiking socks | 4th of 6 | 4.5% | Show ranking |
| Walking socks brands | 2nd of 3 | 7.7% | Shown above |
How is Thorlos measured?
Brandwave collects information about searches that people make online using Thorlos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thorlos socks
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Is Thorlos your brand?
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