Thorlos vs Wigwam:Which is searched more?
In August 2026, Thorlos and Wigwam were level on Share of Search among hiking socks worldwide, with an estimated 6.6K branded searches each, at 4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Thorlos or Wigwam?
Compare the hiking socks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thorlos, Wigwam. The figures are in the table below the chart.
View monthly share of search table
| Month | Thorlos | Wigwam |
|---|---|---|
| Oct 2025 | 3.7% | 5.5% |
| Nov 2025 | 3% | 4.4% |
| Dec 2025 | 2.6% | 4.8% |
| Jan 2026 | 3.1% | 4.7% |
| Feb 2026 | 3.8% | 4.6% |
| Mar 2026 | 4.8% | 4.8% |
| Apr 2026 | 5.3% | 4.3% |
| May 2026 | 5.3% | 4.3% |
| Jun 2026 | 5.3% | 4.4% |
| Jul 2026 | 4.4% | 3.6% |
| Aug 2026 | 4% | 4% |
| Sep 2026 | — | — |
How has the Thorlos and Wigwam comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Thorlos took it in April 2026.
- Across the 11 months ending August 2026, Thorlos’ estimated Share of Search among hiking socks worldwide moved from 3.7% to 4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, Wigwam’s estimated Share of Search among hiking socks worldwide moved from 5.5% to 4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for hiking socks worldwide in August 2026?
2 changes
In August 2026, Wigwam rose from 6th to 5th among hiking socks worldwide.
Estimated monthly branded searches for Thorlos worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Thorlos’ and Wigwam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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