Smartwool vs Thorlos:Which is searched more?
In September 2026, Smartwool had more branded searches than Thorlos among walking socks brands worldwide. Smartwool was estimated to have 90.5K branded searches compared to Thorlos’ 8.1K, and held an 86% Share of Search versus Thorlos’ 7.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Smartwool or Thorlos?
Compare the walking socks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartwool, Thorlos. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Thorlos | Bridgedale |
|---|---|---|---|
| Oct 2025 | 89.3% | 5.4% | 5.4% |
| Nov 2025 | 90.1% | 4.4% | 5.4% |
| Dec 2025 | 91.8% | 3.7% | 4.5% |
| Jan 2026 | 91% | 4.5% | 4.5% |
| Feb 2026 | 90.2% | 5.4% | 4.4% |
| Mar 2026 | 86% | 7.7% | 6.3% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 84.6% | 9.3% | 6.2% |
| Jul 2026 | 86% | 7.7% | 6.3% |
| Aug 2026 | 88.3% | 6.4% | 5.3% |
| Sep 2026 | 86% | 7.7% | 6.3% |
How has the Smartwool and Thorlos comparison changed over the last 12 months?
3 findings
- Smartwool was ahead of Thorlos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among walking socks brands worldwide moved from 89.3% to 86%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Thorlos’ estimated Share of Search among walking socks brands worldwide moved from 5.4% to 7.7%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for walking socks brands worldwide in September 2026?
2 changes
In September 2026, Thorlos gained estimated Share of Search among walking socks brands worldwide, from 6.4% to 7.7%.
In September 2026, Smartwool lost estimated Share of Search among walking socks brands worldwide, from 88.3% to 86%.
Other head-to-heads among walking socks brands
How each brand is measured
Brandwave collects information about searches that people make online using Smartwool’s and Thorlos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.