Bridgedale vs Thorlos:Which is searched more?
In September 2026, Thorlos had more branded searches than Bridgedale among walking socks brands worldwide. Thorlos was estimated to have 8.1K branded searches compared to Bridgedale’s 6.6K, and held a 7.7% Share of Search versus Bridgedale’s 6.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bridgedale or Thorlos?
Compare the walking socks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thorlos, Bridgedale. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Thorlos | Bridgedale |
|---|---|---|---|
| Oct 2025 | 89.3% | 5.4% | 5.4% |
| Nov 2025 | 90.1% | 4.4% | 5.4% |
| Dec 2025 | 91.8% | 3.7% | 4.5% |
| Jan 2026 | 91% | 4.5% | 4.5% |
| Feb 2026 | 90.2% | 5.4% | 4.4% |
| Mar 2026 | 86% | 7.7% | 6.3% |
| Apr 2026 | 83.4% | 9.1% | 7.4% |
| May 2026 | 83.4% | 9.1% | 7.4% |
| Jun 2026 | 84.6% | 9.3% | 6.2% |
| Jul 2026 | 86% | 7.7% | 6.3% |
| Aug 2026 | 88.3% | 6.4% | 5.3% |
| Sep 2026 | 86% | 7.7% | 6.3% |
How has the Bridgedale and Thorlos comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Thorlos took it in February 2026.
- Across the 12 months ending September 2026, Bridgedale’s estimated Share of Search among walking socks brands worldwide moved from 5.4% to 6.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Thorlos’ estimated Share of Search among walking socks brands worldwide moved from 5.4% to 7.7%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for walking socks brands worldwide in September 2026?
2 changes
In September 2026, Thorlos gained estimated Share of Search among walking socks brands worldwide, from 6.4% to 7.7%.
In September 2026, Bridgedale gained estimated Share of Search among walking socks brands worldwide, from 5.3% to 6.3%.
Other head-to-heads among walking socks brands
How each brand is measured
Brandwave collects information about searches that people make online using Bridgedale’s and Thorlos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bridgedale
1 branded search term
- bridgedale socks
Thorlos
1 branded search term
- thorlos socks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.