Bombas vs Smartwool:Which is more popular by branded search?
In August 2026, Bombas had more branded searches than Smartwool among sock brands worldwide. Bombas was estimated to have 673K branded searches compared to Smartwool’s 90.5K, and held a 77% Share of Search versus Smartwool’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bombas or Smartwool?
Compare the sock brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bombas, Smartwool. The figures are in the table below the chart.
View monthly share of search table
| Month | Bombas | Smartwool | Happy Socks | Darn Tough | Stance |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 11.5% | 14.1% | 4.2% | <0.01% |
| Nov 2025 | 62.8% | 12.7% | 18.9% | 5.7% | <0.01% |
| Dec 2025 | 58.6% | 14.5% | 21.6% | 5.3% | <0.01% |
| Jan 2026 | 66.7% | 16.3% | 10.9% | 6% | <0.01% |
| Feb 2026 | 69.6% | 14% | 11.4% | 5.1% | <0.01% |
| Mar 2026 | 76.7% | 8.4% | 10.3% | 4.6% | <0.01% |
| Apr 2026 | 75.9% | 8.3% | 10.2% | 5.6% | <0.01% |
| May 2026 | 75.9% | 8.3% | 10.2% | 5.6% | <0.01% |
| Jun 2026 | 77.3% | 8.5% | 8.5% | 5.7% | <0.01% |
| Jul 2026 | 78.5% | 8.6% | 7.1% | 5.8% | <0.01% |
| Aug 2026 | 77% | 10.4% | 6.9% | 5.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Bombas and Smartwool comparison changed over the last 12 months?
3 findings
- Bombas was ahead of Smartwool in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bombas’ estimated Share of Search among sock brands worldwide moved from 70.2% to 77%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among sock brands worldwide moved from 11.5% to 10.4%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for sock brands worldwide in August 2026?
2 changes
In August 2026, Smartwool gained estimated Share of Search among sock brands worldwide, from 8.6% to 10.4%.
In August 2026, Bombas lost estimated Share of Search among sock brands worldwide, from 78.5% to 77%.
How each brand is measured
Brandwave collects information about searches that people make online using Bombas’ and Smartwool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.