Hanes vs Smartwool:Which is searched more?
In September 2026, Hanes had more branded searches than Smartwool among boxer brief brands worldwide. Hanes was estimated to have 135K branded searches compared to Smartwool’s 90.5K, and held a 3.5% Share of Search versus Smartwool’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hanes or Smartwool?
Compare the boxer brief brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hanes, Smartwool. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Jockey | Hanes | Smartwool |
|---|---|---|---|---|
| Oct 2025 | 87.7% | 5.3% | 3.5% | 3.5% |
| Nov 2025 | 89.1% | 3.6% | 2.9% | 4.4% |
| Dec 2025 | 86% | 4.2% | 3.5% | 6.3% |
| Jan 2026 | 86.2% | 5.2% | 3.5% | 5.2% |
| Feb 2026 | 90.9% | 3.7% | 2.4% | 3% |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 89.1% | 5.3% | 3.6% | 2% |
| May 2026 | 90% | 5.4% | 3% | 1.6% |
| Jun 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Jul 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Sep 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
How has the Hanes and Smartwool comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hanes took it in March 2026.
- Across the 12 months ending September 2026, Hanes’ estimated Share of Search among boxer brief brands worldwide held steady at 3.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among boxer brief brands worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for boxer brief brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Smartwool worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Other head-to-heads among boxer brief brands
How each brand is measured
Brandwave collects information about searches that people make online using Hanes’ and Smartwool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.