How popular isHanes in search?
In September 2026, there were an estimated 135K branded searches for Hanes worldwide which held steady over the last 12 months. Hanes holds 3.5% estimated Share of Search among boxer brief brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Calvin Klein87.7%
Jockey6.4%
Hanes3.5%
Smartwool2.4%
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Which boxer brief brands compete with Hanes?
Share of Search by month for Calvin Klein, Jockey, Hanes, Smartwool. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Jockey | Hanes | Smartwool |
|---|---|---|---|---|
| Oct 2025 | 87.7% | 5.3% | 3.5% | 3.5% |
| Nov 2025 | 89.1% | 3.6% | 2.9% | 4.4% |
| Dec 2025 | 86% | 4.2% | 3.5% | 6.3% |
| Jan 2026 | 86.2% | 5.2% | 3.5% | 5.2% |
| Feb 2026 | 90.9% | 3.7% | 2.4% | 3% |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 89.1% | 5.3% | 3.6% | 2% |
| May 2026 | 90% | 5.4% | 3% | 1.6% |
| Jun 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Jul 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Sep 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 6.4% | 246K | 0% | 0 points | |
| 3, held 3rd | 3.5% | 135K | 0% | 0 points | |
| 4, held 4th | 2.4% | 90.5K | 0% | 0 points |
87.7%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Jockey6.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Hanes3.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hanes and its closest rivals
Every comparison with Hanes
5 comparisons
How has branded search demand for Hanes changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hanes worldwide held steady at 135K.
- Across the 12 months ending September 2026, Hanes’ estimated Share of Search among boxer brief brands worldwide peaked at 3.6% in April 2026 and was lowest at 2.4% in February 2026.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
Where does Hanes compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Underwear brands | 3rd of 5 | 3.5% | Show ranking |
| Boxer brief brands | 3rd of 4 | 3.5% | Shown above |
How is Hanes measured?
Brandwave collects information about searches that people make online using Hanes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hanes
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Is Hanes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.