Brandwave

Hanes vs Tommy John:Which is more popular?

In September 2026, Hanes had more branded searches than Tommy John among underwear brands worldwide. Hanes had about 135,000 branded searches, while Tommy John had 74,000. Hanes made up 0.65% of all underwear brand searches we track, and Tommy John accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about underwear brands, Hanes and Tommy John each appeared in two of the five answers. Hanes was mentioned before Tommy John in two out of three answers that named either.

Among underwear brands worldwide in September 2026

Who do people search for more?

Hanes, about 82% more searches than Tommy John

Hanes 135K searchesTommy John 74K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Hanes in 2 of 5Tommy John in 2 of 5

Who does AI recommend more?

Hanes, named ahead of Tommy John in 2 of 3 answers

Hanes first in 2Tommy John first in 1

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Top underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hanes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tommy John was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hanes was listed before Tommy John in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calvin Klein1st
  2. Uniqlo2nd
  3. SKIMS3rd
  4. MeUndies4th
  5. Tommy John5th
  6. Quince6th
  7. Hanes7th
  8. Intimissimi8th
  9. Mack Weldon9th
  10. Jockey–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calvin Klein5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MeUndies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SKIMS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intimissimi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tommy John2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mack Weldon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hanes or Tommy John more popular in search?

This chart shows how often people search Google for Hanes and Tommy John by name. Each line represents a brand's share of searches for all 12 underwear brands we track, month by month, from English-language searches worldwide.

Hanes and Tommy John among underwear brands worldwide, by month

Share of searches by month for Hanes, Tommy John. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinIntimissimiQuinceJockeyHanesMeUndiesStep OneTommy JohnSKIMSMack WeldonBonds
Oct 202568.2%13.8%13.8%1.1%0.83%0.55%0.55%0.36%0.37%0.3%0.17%0.09%
Nov 202566%16.2%13.2%1.1%0.65%0.53%0.65%0.62%0.53%0.24%0.24%0.07%
Dec 202561.4%15.1%18.5%1.5%0.74%0.61%0.74%0.4%0.41%0.22%0.22%0.08%
Jan 202666%13.3%16.3%1.3%0.8%0.54%0.8%0.33%0.24%0.24%0.16%0.07%
Feb 202658.9%21.7%14.5%1.4%0.88%0.58%0.72%0.44%0.32%0.32%0.18%0.08%
Mar 202660.7%22.3%12.2%1.4%0.9%0.6%0.6%0.4%0.27%0.27%0.15%0.07%
Apr 202667.2%16.5%11.1%1.6%0.99%0.67%0.67%0.44%0.37%0.3%0.16%0.07%
May 202662.9%18.9%12.7%1.8%1.1%0.62%0.62%0.41%0.42%0.34%0.15%0.07%
Jun 202660.7%18.3%15%1.7%1.3%0.74%0.74%0.49%0.33%0.4%0.18%0.08%
Jul 202660.6%18.3%15%1.7%1.3%0.74%0.74%0.48%0.4%0.49%0.15%0.08%
Aug 202663.2%15.6%12.7%1.8%1.1%0.63%0.63%0.5%3.1%0.42%0.15%0.08%
Sep 202665.1%16%13.1%1.9%1.2%0.65%0.65%0.44%0.35%0.29%0.16%0.09%

How has the Hanes and Tommy John comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Tommy John took it in August 2026, Hanes took it in September 2026.
  • Across the 12 months ending September 2026, Hanes’ share of searches among underwear brands worldwide moved from 0.55% to 0.65%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Tommy John’s share of searches among underwear brands worldwide moved from 0.37% to 0.35%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for underwear brands worldwide in September 2026?

2 changes

  1. In September 2026, Tommy John lost share of searches among underwear brands worldwide, from 3.1% to 0.35%.

  2. In September 2026, Hanes rose from 7th to 6th among underwear brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hanes’ and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hanes

1 branded search term

  • hanes

Tommy John

1 branded search term

  • tommy john

How the Brand Demand Index is measured

Other head-to-heads among underwear brands

Creator with pink hair and a pink jacket

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