Brandwave

How popular isHanes?

In September 2026, people searched for Hanes by name about 135,000 times worldwide, about the same as the previous year. These searches made up 0.65% of all global hoody searches, placing Hanes fourth out of eight hoodies. When we asked both ChatGPT and Google AI Overviews about hoodies, Hanes appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Hanes is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. UniqloShare of searches 65.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. The North FaceShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. PatagoniaShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. HanesShare of searches 0.65%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Reigning ChampShare of searches 0.36%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top hoodies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hanes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hanes is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Champion1st
  2. Carhartt2nd
  3. Uniqlo3rd
  4. Reigning Champ4th
  5. Hanes5th
  6. The North Face6th
  7. Patagonia7th
  8. Gildan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reigning Champ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The North Face1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gildan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hoodies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hoodies compete with Hanes?

Hanes against hoodies worldwide, by month

Share of searches by month for Uniqlo, The North Face, Patagonia, Hanes. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloThe North FacePatagoniaHanesReigning ChampGildanChampionCarhartt
Oct 202560.1%24.3%14.8%0.49%0.27%0.1%<0.01%<0.01%
Nov 202555.4%30.2%13.6%0.45%0.3%0.07%<0.01%<0.01%
Dec 202555.2%30.2%13.6%0.55%0.37%0.09%<0.01%<0.01%
Jan 202658.5%26.2%14.4%0.48%0.26%0.08%<0.01%<0.01%
Feb 202656.6%25.4%17.1%0.56%0.25%0.09%0.01%<0.01%
Mar 202665.1%17.9%16%0.65%0.29%0.07%0.01%<0.01%
Apr 202670.6%14.1%14.2%0.7%0.31%0.06%0.02%<0.01%
May 202668.4%16.8%13.8%0.68%0.3%0.05%0.01%<0.01%
Jun 202666.2%16.2%16.3%0.81%0.36%0.05%0.02%<0.01%
Jul 202663.9%19.2%15.8%0.78%0.35%0.05%0.02%<0.01%
Aug 202667.3%18.1%13.6%0.67%0.3%0.05%0.01%<0.01%
Sep 202665.9%19.7%13.3%0.65%0.36%0.07%0.01%<0.01%

  1. 1.Uniqlo

    65.9%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.The North Face

    19.7%

    Held 2nd. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.6 points.

  3. 3.Patagonia

    13.3%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Hanes

    0.65%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Reigning Champ

    0.36%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.Gildan

    0.07%

    Held 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share 0 points.

  7. 7.Champion

    0.01%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  8. 8.Carhartt

    <0.01%

    Held 8th. 110 estimated branded searches, +57.1% vs prior month. Share 0 points.

Compare popularity between Hanes and its closest rivals

Every comparison with Hanes

19 comparisons

How has branded search demand for Hanes changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hanes worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Hanes’ share of searches among hoodies worldwide held steady, from 0.49% to 0.65%.

How did search popularity change for hoodies worldwide in September 2026?

5 changes

  1. In September 2026, The North Face gained share of searches among hoodies worldwide, from 18.1% to 19.7%.

  2. In September 2026, Uniqlo lost share of searches among hoodies worldwide, from 67.3% to 65.9%.

  3. Patagonia’s share of searches among hoodies worldwide has lost ground for 3 months in a row, from 16.3% to 13.3% in September 2026.

  4. Estimated monthly branded searches for Gildan worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Carhartt worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are Hanes’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hanes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hanes

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How the Brand Demand Index is measured

Where does Hanes compete?

Hanes is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Underwear brands6th of 120.65%Show ranking
Hoodies4th of 80.65%Shown above
Boxer brief brands4th of 80.77%Show ranking
Creator with pink hair and a pink jacket

Is Hanes your brand?

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