Champion vs Hanes:Which is more popular?
In September 2026, Hanes had more branded searches than Champion among hoodies worldwide. Hanes had about 135,000 branded searches, while Champion had 2,400. Hanes made up 0.65% of all hoody searches we track, and Champion accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about hoodies, Champion appeared in four of the five answers and Hanes in two. Champion was mentioned before Hanes in three out of four answers.
Who do people search for more?
Hanes, about 56 searches for every 1 for Champion
Who does AI mention more?
Champion, mentioned in 4 of 5 answers, Hanes in 2
Who does AI recommend more?
Champion, named ahead of Hanes in 3 of 4 answers
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Top hoodies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Champion was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hanes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Champion was listed before Hanes in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Champion1st
Carhartt2nd
Uniqlo3rd
Reigning Champ4th- Hanes5th
The North Face6th
Patagonia7th
Gildan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Champion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reigning Champ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The North Face1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gildan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hoodies
5 answers
Asked ChatGPT
“Which hoodie brand should I buy?”
Asked ChatGPT
“What are the best hoodie brands?”
Asked ChatGPT
“What's the best hoodie brand for everyday wear?”
Searched Google, AI Overview
“oversized hoodie”
Searched Google, AI Overview
“hoodie brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Share of searches by month for Hanes, Champion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | The North Face | Patagonia | Hanes | Reigning Champ | Gildan | Champion | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 24.3% | 14.8% | 0.49% | 0.27% | 0.1% | <0.01% | <0.01% |
| Nov 2025 | 55.4% | 30.2% | 13.6% | 0.45% | 0.3% | 0.07% | <0.01% | <0.01% |
| Dec 2025 | 55.2% | 30.2% | 13.6% | 0.55% | 0.37% | 0.09% | <0.01% | <0.01% |
| Jan 2026 | 58.5% | 26.2% | 14.4% | 0.48% | 0.26% | 0.08% | <0.01% | <0.01% |
| Feb 2026 | 56.6% | 25.4% | 17.1% | 0.56% | 0.25% | 0.09% | 0.01% | <0.01% |
| Mar 2026 | 65.1% | 17.9% | 16% | 0.65% | 0.29% | 0.07% | 0.01% | <0.01% |
| Apr 2026 | 70.6% | 14.1% | 14.2% | 0.7% | 0.31% | 0.06% | 0.02% | <0.01% |
| May 2026 | 68.4% | 16.8% | 13.8% | 0.68% | 0.3% | 0.05% | 0.01% | <0.01% |
| Jun 2026 | 66.2% | 16.2% | 16.3% | 0.81% | 0.36% | 0.05% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 19.2% | 15.8% | 0.78% | 0.35% | 0.05% | 0.02% | <0.01% |
| Aug 2026 | 67.3% | 18.1% | 13.6% | 0.67% | 0.3% | 0.05% | 0.01% | <0.01% |
| Sep 2026 | 65.9% | 19.7% | 13.3% | 0.65% | 0.36% | 0.07% | 0.01% | <0.01% |
How has the Champion and Hanes comparison changed over the last 12 months?
3 findings
- Hanes was ahead of Champion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Champion’s share of searches among hoodies worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Hanes’ share of searches among hoodies worldwide moved from 0.49% to 0.65%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for hoodies worldwide in September 2026?
0 changes
Neither Champion nor Hanes moved beyond provider rounding among hoodies in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Champion’s and Hanes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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