The North Face vs Uniqlo:Which is more popular by branded search?
In August 2026, Uniqlo had more branded searches than The North Face among hoodies worldwide. Uniqlo was estimated to have 13.6M branded searches compared to The North Face’s 1.8M, and held a 73.7% Share of Search versus The North Face’s 9.9%. These are worldwide searches for English-language branded terms.
Follow The North Face vs Uniqlo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, The North Face or Uniqlo?
Compare the hoodies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Uniqlo, The North Face. The figures are in the table below the chart.
View monthly share of search table
| Month | Uniqlo | Patagonia | The North Face | Carhartt | Gildan | Champion |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 16.4% | 13.5% | 3.3% | 0.09% | <0.01% |
| Nov 2025 | 63.9% | 15.7% | 15.7% | 4.7% | 0.06% | <0.01% |
| Dec 2025 | 63.1% | 15.6% | 15.6% | 5.7% | 0.07% | 0.01% |
| Jan 2026 | 64.8% | 16% | 16% | 3.2% | 0.07% | <0.01% |
| Feb 2026 | 62.9% | 19% | 15.5% | 2.5% | 0.1% | 0.01% |
| Mar 2026 | 69.7% | 17.2% | 11.5% | 1.5% | 0.11% | 0.01% |
| Apr 2026 | 75.3% | 15.2% | 8.3% | 1.1% | 0.12% | 0.02% |
| May 2026 | 74.1% | 14.9% | 10% | 0.9% | 0.15% | 0.02% |
| Jun 2026 | 71.5% | 17.6% | 9.7% | 1.1% | 0.14% | 0.02% |
| Jul 2026 | 70% | 17.3% | 11.5% | 1% | 0.14% | 0.02% |
| Aug 2026 | 73.7% | 14.9% | 9.9% | 1.3% | 0.15% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the The North Face and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of The North Face in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among hoodies worldwide moved from 13.5% to 9.9%, and its estimated monthly branded searches moved from 3.4M to 1.8M.
- Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among hoodies worldwide moved from 66.7% to 73.7%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for hoodies worldwide in August 2026?
2 changes
In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%.
In August 2026, The North Face lost estimated Share of Search among hoodies worldwide, from 11.5% to 9.9%.
How each brand is measured
Brandwave collects information about searches that people make online using The North Face’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The North Face
1 branded search term
- the north face
Uniqlo
1 branded search term
- uniqlo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.