How popular isHanes?
In September 2026, people searched for Hanes by name about 194,000 times worldwide, about the same as the previous year. These searches made up 5% of all global t-shirt brand searches, placing Hanes sixth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about t-shirt brands, Hanes appeared in three of the five answers and was the third most recommended of the 14.
Hanes is the sixth most searched of 14 competitors and the third most recommended in AI answers.
True ClassicShare of searches 30.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Comfort ColorsShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
UniqloShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Fresh Clean ThreadsShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HanesShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top t-shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hanes was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hanes is the third most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Uniqlo1st
Buck Mason2nd- Hanes3rd
Gildan4th
Lady White Co.5th
Sunspel6th
James Perse6th
Everlane8th- True Classic–
- Comfort Colors–
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Comfort Colors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about t-shirt brands
5 answers
Asked ChatGPT
“Which t-shirt brand should I buy?”
Asked ChatGPT
“What are the best t-shirt brands?”
Asked ChatGPT
“What's the best t-shirt brand for everyday basics?”
Searched Google, AI Overview
“mens t shirts”
Searched Google, AI Overview
“t shirt brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which t-shirt brands compete with Hanes?
Share of searches by month for True Classic, Comfort Colors, Uniqlo, Fresh Clean Threads, Cuts Clothing, Hanes, Gildan, Buck Mason, Lady White Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | True Classic | Comfort Colors | Uniqlo | Fresh Clean Threads | Cuts Clothing | Hanes | Gildan | Buck Mason | Lady White Co. | Asket | Sunspel | James Perse | Everlane | Mack Weldon |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 18.5% | 12.6% | 8.6% | 5.8% | 5.8% | 4.6% | 2.1% | 2.5% | 0.92% | 0.92% | 1.7% | 0.5% | 0.4% |
| Nov 2025 | 47.1% | 13.2% | 9.3% | 7.7% | 7% | 4.7% | 2.8% | 1.5% | 2.3% | 0.68% | 0.83% | 1% | 0.29% | 1.5% |
| Dec 2025 | 36.5% | 14.6% | 15.4% | 8.6% | 6.8% | 5.4% | 3.8% | 2.5% | 3.1% | 0.75% | 1.1% | 0.91% | 0.33% | 0.39% |
| Jan 2026 | 30.4% | 18.8% | 15.7% | 8.4% | 6.1% | 5.6% | 4.7% | 2.6% | 3.1% | 1.1% | 1.4% | 1.1% | 0.49% | 0.49% |
| Feb 2026 | 35.6% | 14.8% | 15.1% | 8.4% | 6.1% | 5.4% | 4.5% | 3% | 3% | 0.9% | 1.3% | 1.1% | 0.47% | 0.25% |
| Mar 2026 | 37.5% | 12.5% | 12.3% | 9.9% | 6.5% | 6.9% | 3.7% | 3.7% | 2.5% | 1.1% | 1.3% | 1.3% | 0.48% | 0.27% |
| Apr 2026 | 37.4% | 14.7% | 12.3% | 9.8% | 6.5% | 4.6% | 3.7% | 3% | 2.5% | 1.6% | 2% | 1.1% | 0.48% | 0.27% |
| May 2026 | 35.3% | 13.1% | 16.2% | 9.1% | 7.1% | 4.7% | 4% | 2.7% | 2.2% | 1.5% | 2.2% | 1.2% | 0.43% | 0.28% |
| Jun 2026 | 37% | 13.4% | 15.9% | 8.9% | 6.1% | 5.8% | 3.2% | 2.6% | 1.8% | 1.4% | 1.8% | 1.4% | 0.35% | 0.23% |
| Jul 2026 | 33.8% | 14.9% | 14.7% | 9.6% | 6.8% | 5.2% | 3.6% | 2.9% | 2.4% | 1.6% | 2% | 2% | 0.31% | 0.26% |
| Aug 2026 | 30.4% | 16.9% | 14.1% | 9.2% | 7% | 7.8% | 4.2% | 3.4% | 2.3% | 1.3% | 1.9% | 1% | 0.3% | 0.25% |
| Sep 2026 | 30.3% | 16.9% | 14.1% | 11.3% | 7.8% | 5% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.3% | 0.3% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.3% | 160K | -18.4% | -0.1 points | |
| 2, held 2nd | 16.9% | 88.8K | -18.2% | 0 points | |
| 3, held 3rd | 14.1% | 74K | -18.2% | 0 points | |
| 4, held 4th | 11.3% | 59.4K | 0% | +2.1 points | |
| 5, moved from 6th to 5th | 7.8% | 41.2K | -8.8% | +0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5% | 26.2K | -48% | -2.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.2% | 22.2K | -18.1% | 0 points | |
| 8, held 8th | 2.8% | 14.8K | -33.3% | -0.6 points | |
| 9, held 9th | 2.8% | 14.8K | 0% | +0.5 points | |
| 10, moved from 11th to 10th | 1.5% | 8.1K | 0% | +0.3 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 1.5% | 8.1K | -33.1% | -0.3 pointsmoved from 10th to 11th | |
| 12, held 12th | 1.3% | 6.6K | 0% | +0.2 points | |
| 13, held 13th | 0.3% | 1.6K | -15.8% | 0 points | |
| 14, held 14th | 0.25% | 1.3K | -18.8% | 0 points |
30.3%
Held 1st. 160K estimated branded searches, -18.4% vs prior month. Share -0.1 points.
16.9%
Held 2nd. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
3.
Uniqlo14.1%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.
11.3%
Held 4th. 59.4K estimated branded searches, 0% vs prior month. Share +2.1 points.
7.8%
Moved from 6th to 5th. 41.2K estimated branded searches, -8.8% vs prior month. Share +0.8 points.
6.
Hanes5%
Moved from 5th to 6th. 26.2K estimated branded searches, -48% vs prior month. Share -2.9 points.
7.
Gildan4.2%
Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
2.8%
Held 8th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.6 points.
2.8%
Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.
Asket1.5%
Moved from 11th to 10th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.
Sunspel1.5%
Moved from 10th to 11th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.
12.
James Perse1.3%
Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
13.
Everlane0.3%
Held 13th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
14.
Mack Weldon0.25%
Held 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Hanes, Uniqlo and 6 other brands sell other things too, so only their searches that name this product count here, like “hanes beefy t”.
Compare popularity between Hanes and its closest rivals
Every comparison with Hanes
29 comparisons
- Calvin Klein vs Hanes
- Hanes vs Intimissimi
- Hanes vs Jockey
- Hanes vs MeUndies
- Hanes vs Step One
- Hanes vs Reigning Champ
- Hanes vs Tommy John
- Hanes vs SKIMS
- Hanes vs Mack Weldon
- Comfort Colors vs Hanes
- Cuts Clothing vs Hanes
- Fresh Clean Threads vs Hanes
- Hanes vs True Classic
- Hanes vs Pair of Thieves
- Hanes vs Patagonia
- Gildan vs Hanes
- Bonds vs Hanes
- Buck Mason vs Hanes
- Hanes vs Lady White Co.
- Hanes vs Uniqlo
- Hanes vs The North Face
- Asket vs Hanes
- Hanes vs Sunspel
- Hanes vs James Perse
- Hanes vs Quince
- Champion vs Hanes
- Everlane vs Hanes
- Hanes vs Smartwool
- Carhartt vs Hanes
How has branded search demand for Hanes changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hanes worldwide held steady, from 203K to 194K.
- Across the 12 months ending September 2026, Hanes’ share of searches among t-shirt brands worldwide decreased from 5.8% to 5%.
- Across the 12 months ending September 2026, Hanes’ share of searches among t-shirt brands worldwide peaked at 7.8% in August 2026 and was lowest at 4.6% in April 2026.
How did search popularity change for t-shirt brands worldwide in September 2026?
6 changes
In September 2026, Cuts Clothing overtook Hanes to rank 5th among t-shirt brands worldwide, with 7.8% of the searches.
In September 2026, Fresh Clean Threads gained share of searches among t-shirt brands worldwide, from 9.2% to 11.3%.
In September 2026, Lady White Co. gained share of searches among t-shirt brands worldwide, from 2.3% to 2.8%.
In September 2026, Hanes lost share of searches among t-shirt brands worldwide, from 7.8% to 5%.
In September 2026, Buck Mason lost share of searches among t-shirt brands worldwide, from 3.4% to 2.8%.
Gildan’s share of searches among t-shirt brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.2% in September 2026.
How are Hanes’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hanes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hanes
- hanes beefy t
- hanes boxer briefs
- hanes boxers
- hanes t shirt
Do you work for Hanes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hanes compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Underwear brands | 4th of 12 | 3.3% | Show ranking |
| T-shirt brands | 6th of 14 | 5% | Shown above |
| Boxer brief brands | 4th of 8 | 10% | Show ranking |
| Hoodies | 1st of 8 | 52.2% | Show ranking |
Is Hanes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.