Hanes vs Pair of Thieves:Which is more popular?
In September 2026, Hanes had more branded searches than Pair of Thieves among boxer brief brands worldwide. Hanes had about 135,000 branded searches, while Pair of Thieves had 22,200. Hanes made up 0.77% of all boxer brief brand searches we track, and Pair of Thieves accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about boxer brief brands, Pair of Thieves appeared in four of the five answers and Hanes in two. Pair of Thieves was mentioned before Hanes in three out of four answers that named either.
Who do people search for more?
Hanes, about 6 searches for every 1 for Pair of Thieves
Who does AI mention more?
Pair of Thieves, mentioned in 4 of 5 answers, Hanes in 2
Who does AI recommend more?
Pair of Thieves, named ahead of Hanes in 3 of 4 answers
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Top boxer brief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pair of Thieves was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hanes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pair of Thieves was listed before Hanes in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tommy John1st
Calvin Klein2nd- Pair of Thieves3rd
Smartwool4th
Mack Weldon5th- Hanes6th
Uniqlo7th
Jockey–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mack Weldon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pair of Thieves4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calvin Klein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartwool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boxer brief brands
5 answers
Asked ChatGPT
“Which boxer brief brand should I buy?”
Asked ChatGPT
“What are the best boxer brief brands?”
Asked ChatGPT
“What's the best boxer brief brand for everyday wear?”
Searched Google, AI Overview
“boxer briefs for men”
Searched Google, AI Overview
“best boxer briefs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hanes or Pair of Thieves more popular in search?
This chart shows how often people search Google for Hanes and Pair of Thieves by name. Each line represents a brand's share of searches for all eight boxer brief brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hanes, Pair of Thieves. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Calvin Klein | Jockey | Hanes | Smartwool | Tommy John | Mack Weldon | Pair of Thieves |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 16.3% | 0.98% | 0.66% | 0.66% | 0.44% | 0.2% | 0.16% |
| Nov 2025 | 77.6% | 19% | 0.76% | 0.63% | 0.94% | 0.63% | 0.28% | 0.15% |
| Dec 2025 | 77% | 19% | 0.93% | 0.77% | 1.4% | 0.51% | 0.28% | 0.19% |
| Jan 2026 | 80.5% | 16.3% | 0.98% | 0.65% | 0.98% | 0.29% | 0.2% | 0.13% |
| Feb 2026 | 70.6% | 26% | 1% | 0.7% | 0.86% | 0.38% | 0.21% | 0.17% |
| Mar 2026 | 71% | 26.1% | 1% | 0.71% | 0.47% | 0.32% | 0.17% | 0.14% |
| Apr 2026 | 77.7% | 19.1% | 1.1% | 0.77% | 0.42% | 0.42% | 0.19% | 0.15% |
| May 2026 | 74.3% | 22.4% | 1.3% | 0.74% | 0.4% | 0.49% | 0.18% | 0.15% |
| Jun 2026 | 73.9% | 22.3% | 1.6% | 0.9% | 0.49% | 0.4% | 0.22% | 0.18% |
| Jul 2026 | 73.8% | 22.3% | 1.6% | 0.9% | 0.49% | 0.49% | 0.18% | 0.18% |
| Aug 2026 | 74.9% | 18.5% | 1.4% | 0.74% | 0.5% | 3.7% | 0.18% | 0.15% |
| Sep 2026 | 77.5% | 19.1% | 1.4% | 0.77% | 0.52% | 0.42% | 0.19% | 0.13% |
How has the Hanes and Pair of Thieves comparison changed over the last 12 months?
3 findings
- Hanes was ahead of Pair of Thieves in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hanes’ share of searches among boxer brief brands worldwide moved from 0.66% to 0.77%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Pair of Thieves’ share of searches among boxer brief brands worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
In September 2026, Hanes rose from 5th to 4th among boxer brief brands worldwide.
Estimated monthly branded searches for Pair of Thieves worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hanes’ and Pair of Thieves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hanes
1 branded search term
- hanes
Pair of Thieves
1 branded search term
- pair of thieves
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